The number of email users grows at an astounding rate each year. It is anticipated that there will be over 4.2 billion users by the end of 2022. Aside from the fact that email is still one of the most popular methods of corporate communication, these figures illustrate that email marketing is still a highly successful way of reaching out to potential clients – if not vital in order to get the most out of a marketing campaign.
Given that over 293 billion emails are sent every day, it’s impossible not to pose the question. In a sea of emails, how can you make your company stand out and increase sales by increasing open and click-through rates?
Be intimate, but set boundaries
Without a question, email customization is a fantastic strategy that has been shown to provide wonderful advantages for your mail efforts. Personalized promotional mailings offer 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to Invesp. The advantages are significantly greater. According to an Epson study, 80% of consumers are more inclined to make a purchase from a company that offers a tailored experience.
Although it’s nice to become more familiar with your customers, you must be careful not to go too far. Utilizing names excessively can only make you appear odd to customers and harm your reputation.
This is when having the correct client data might come in handy. Another customisation option is to use general user data, such as birth dates.
According to The Web Inventor, birthday emails earn 342% more revenue per email, 179% more unique click rates, and 481% more transaction rates than promotional emails. This appears to be a compelling incentive to incorporate personalization emails into your email marketing efforts, doesn’t it?
But remember that customization goes beyond simply including each customer’s name in the email. There are other alternative methods, and it’s up to you to experiment and determine which one is ideal for your mailing list.
Keep your subject lines concise.
47% of email receivers open emails solely based on the subject line, while tailored emails are 22% more likely to be opened. This demonstrates the importance of subject lines in the effectiveness of your email marketing campaign. However, data reveal that it is not only the substance that should be considered, but also the amount of characters employed. Indeed, email subject lines of 6-10 words have the highest open rate. Another fact in your favor is that subject lines with a sense of urgency or exclusivity have a 22% higher open rate.
What appears to be an easy one-liner can, in fact, take a long time to perfect. Subject lines may make or break the success of your campaign. So, the next time you’re creating one, remember that the more you can say with less, the better your chances of a successful campaign.
Choose the Appropriate Time to Send Emails
When it comes to your email marketing’ success percentage, timing is essential. By choosing the time carefully, you can boost your open and click-through rates, which is something you undoubtedly want to do. Another justification is that devoted users might wish to interact with your content (share with friends or on social media, etc.). With that in mind, you ought to make use of all the resources at your disposal to ascertain when would be ideal for them.
There isn’t a single best moment to send. The kind of business you run is another important issue to take into account here. Depending on the nature of your firm, the following table will assist you in determining the ideal timing:
Currently, 51% of businesses employ automation, which is understandable given that there are a plethora of marketing automation solutions available to assist you in doing sophisticated multivariate testing to determine the best time to communicate with your audience. As a result, your company will save a ton of time and money, and you can concentrate on the key components of your email marketing campaign.
You can add AI delivery with the use of solutions like these, which entails that the automation software itself discovers what appeals to your audience the most by observing their behavior. It takes some time (starting when users sign up for your email list) to accurately predict when users will engage with your app the most based on past usage.
Promotional freebies can boost your revenue in addition to drastically increasing the number of subscribers. You could be hesitant to offer something for free, but many subscribers enjoy this type of promotional content and are prepared to swap their email addresses with you in exchange for it. Freebies like templates and tools are the most often used, with a click-through rate ranging from 26% to 66%.
However, as much as you want your email list to expand, there are restrictions to obey, which we refer to as the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act). The CAN-SPAM Act requires that every email contain a relevant subject line, your commercial email address at the bottom, and an unsubscribe button – no exceptions.
Even if your subscribers provided you their email address in exchange for a gift, you must still observe the law, not only for legal reasons, but also because developing trust between your business and your customers is the most crucial marketing tactic you have up your sleeve!
Send Emails That Are Mobile-Friendly
Consider sending a professional-looking email. However, when you open it on your phone, the graphics aren’t visible, and the layout is shoddy. This prevents your subscribers from interacting. The outcome of your campaign may be significantly impacted by this circumstance.
Here are a few basic design suggestions to help your marketing campaign avoid the subscribers’ dislikes:
- Send emails in one column.
- Center any relevant text.
- Have a call-to-action button that is simple to tap.
- Increase the text size.
- show modest images
Cell phones are owned by 80% of Internet users, and this figure is anticipated to rise in the coming years. As a result, your email marketing strategy should always include a mobile-friendly design. Regardless of where you’re The Web Inventor subscribers read their email, make sure to constantly deliver high-quality emails.