The issues with piracy that the over-the-top (OTT) service company and the live stream industry are going through call for international cooperation and action.
The over-the-top (OTT) and live streaming companies have seen growth on a scale that has never been seen before, which has tested the bounds of what is considered acceptable for content protection. When video watermarking is used in conjunction with DRM protected content controlled content, content owners and distributors have the ability to easily create valuable and binge-worthy content for online video streaming at higher resolutions. This is made possible by the higher resolutions that are made possible by the use of video watermarking (UHD).
Despite this, the most major problem for the content ecosystem at the moment is the loss of income that is caused by online piracy as well as the loss of income that arises from it. It is necessary to find solutions to these problems. Pirates are able to illegally collect and disseminate content through the use of torrents, streaming sites, and cyberlockers because they are able to turn analogue data into digital data and digital data back into analogue data. The implementation of technologies such as video watermarking and multi-DRM encryption, in addition to other concerted attempts to tighten security requirements, have not been sufficient.
Everyone who is involved in the content ecosystem plays an important role in the battle against piracy. Because of this, it is essential to acknowledge the contributions of each individual and work together in order to be successful. To name a few examples, there are businesses that manufacture and market electronic equipment, distribute digital data, and provide services connected to the deployment of security technology. As you will see in the following paragraphs, conversations and the writing of policies need to take place in an environment that is receptive to these activities in order for them to be successful.
The practise of stealing other people’s work or copying and distributing their own work without their permission is spreading rapidly across the globe. It is no longer the responsibility of a single individual, nor is it confined to a limited number of geographic regions or markets. Rather, it is now open to a far wider range of locations and consumers. The influence can be felt throughout the entirety of premium content markets and categories. The moment has come to put into action an effective strategy for the protection of digital content that makes use of video watermarking as one of the basic components of that strategy.
Because there are no standards that are universally accepted for monitoring sessions, pirated content can originate from a wide variety of sources and utilise a wide variety of video watermarking techniques, DRM providers, and related IDs. This is because there are no universally accepted standards for monitoring sessions. It may be difficult for providers of content monitoring services to locate the appropriate watermark detector and to search for the watermark in content that has been illegally downloaded because of the wide variety of contexts. This may make it challenging for providers of content monitoring services to prevent content theft. In order to fulfil the objectives of the scenario, it is important to develop a standardised protocol for the management of interoperability challenges and enforcement measures.
Because there are so many distinct regulatory areas: Because governments all over the world take slightly diverse tactics to combating piracy, it may be difficult to employ video watermarking technology for DRM-protected content on a global scale. It is vital to perform extensive training and education programmes in order to synchronise piracy enforcement policies across various business streams and markets. This is required so that all key policymakers can have a clear knowledge of the difficulties that are currently present.
Because of this, the ecosystem of streaming content requires a concerted reaction in order to overcome these difficulties and put an end to attacks of worldwide piracy.
