The United Arab Emirates is a food and beverage trading hub, with many companies importing and exporting products to and from the region.
The country’s favorable climate, ample resources, and stable political environment are all major factors that contribute to the industry’s success. Additionally, the population of the UAE is sizable and diverse, and it has a strong thirst for new and different cuisines. As a result, the UAE’s food and beverage industry can satisfy shifting consumer preferences. From high-end restaurants to street food vendors, the UAE’s foodstuff industry offers something for everyone.
If you’re a food or natural beverage trader, you know that marketing is essential to your success. And given the intense competition in the market, it’s important to find creative ways to get your products in front of consumers. Below listed are several ideas to get you started.
Effective Marketing Tactics For A Food And Beverage Business
Every business depends on customers to survive. No matter where you’re located or how long you’ve been serving your customers, making sales and earning money is impossible without enticing ways to attract new customers to your business, especially if it’s a food and beverage business.
That being said, we’ve put together some practical tips to attract customers and generate sales.
· Attractive Packaging
We’ve all probably may have come across a product or two and been tempted to buy it just because of the awesome packaging it came in or because it stood out from other similar products. Packaging can provide a wealth of information that can draw consumers to a product and help them decide to buy.
In fact, research shows that packaging alone can increase a product’s visibility, making it more sellable and promoting brand awareness.
· Take The Help Of Social Media Marketing
We live in a digitized era, so why not make use of it? For instance, food and beverage marketing on social media platforms like Facebook, Twitter, and Instagram can be cost-effective, provided you use them the right way.
Displaying ads and creating marketing campaigns help build awareness of your business. This means people are more likely to remember you if they see your logo and advertisements everywhere if they require food and beverage services in the future.
· Identify And Highlight Your Unique Selling Point
If you wish to stand out from your competitors, your food and beverage business needs a unique selling point or USP. That could be your expert service, industry experience, competitive pricing, or even your menu – anything that sets you apart. Once you’ve identified your USP, use that to your advantage.
If you’re struggling with finding your USP, you could always look at how your competitors generate food and beverage customers. Learn about their USP and how you can beat it. Think about what you could do to set yourself apart from your competitors.
· Partner With Relevant Businesses
Co-marketing is when small business partners with an established one to share sales opportunities. This campaign tactic may help capture that audience if you partner with a brand your new audience already trusts.
After all, affiliations may help capture that audience if you partner with a business your audience already trusts.
· Get Yourself Online
Making a website, if you don’t already have one, is one of the best things you can do for your F&B company. Having a website acts as your business’s online storefront and keeps your target audience top of mind.
The majority of the world is growing online, and if your foodstuff business doesn’t have a website, how will your potential customers find your business on Google? How will they know how to contact you? So, they won’t.
It means that without a website, your foodstuff business (whether it be a restaurant, bakery, food truck, or a café), your business might not exist. So, don’t let your rivals overtake you. Invest in a website to start attracting more clients.
· Host Events
You can host festivals and seasonal or occasional events such as Christmas, Valentine’s Day, or New Year’s Eve to offer couples or families special menus and packages. This can be advertised online or through fliers/ posters to spread the word.
All in all, hosting events is undoubtedly an effective marketing tactic that drives target customers’ attention due to media coverage as well.
· Gather Feedback
As a business, you surely understand the importance of reviews, as reviews are the only thing that separates a customer from deciding whether to try a local food and beverage business.
You’re curious to learn what people are saying about your business. And for that, you can list your F&B business on review websites or ask for reviews from your customers. It’ll increase the chances of bringing in more customers.
Conclusion
Although the food and beverage industry is quite saturated, if you understand your target audience’s psyche and know how to use different marketing tactics correctly, it’s only a matter of time before you find your F&B business thriving.
Are you thinking about opening a food and beverage business in the UAE? Then consider franchising with companies like Swift Trading Company – a leading distributor of commodities like mineral water, coffees, crisps, and organic fruit syrups. Get in touch to learn more!
