SEO is the backbone of digital marketing. So, which are the best tools for it?
With over 86% of online experiences beginning with a search, SEO is necessary. But SEO isn’t merely about tending to the technical aspects of a website. On the other hand, it’s not about creating content with the right keywords only either.
Instead, it’s a blend of two things that work together to ensure that content stands out in search engine result pages (SERPs). Today, we’re exploring three tools that can help a digital marketer with that. So, let’s get started.
Importance Of Tools In SEO
The importance of tools in SEO is often underestimated. Tools can provide a lot of insight into what’s happening on the site and how to optimize it. They can also be used to automate tedious tasks, which means that the site owner doesn’t have to do them manually. Tools can be divided into two groups:
- Tools for webmasters – these are tools for professionals who are responsible for the optimization of a website,
- Tools for content creators – these are tools that allow content creators to improve their work and get better results from it.
These tools provide vital assistance to improve the quality of content and website performance. That’s why they are necessary for content creation and SEO aspects today.
The 3 Most Helpful SEO Tools
In this section, we’re going to keep it simple. One tool is about technical aspects, while the other handle content’s important matters. Here they are:
Google Analytics is one of the leading names in SEO and one of the most pivotal tools you can use for digital marketing today. Released in 2005, the software/tool has gone through many facelifts and upgrades over the years.
And, with the notorious changes in Google’s algorithms, nothing or no other tool understands them better than Google’s own tool for web analytics. It’s a free utility, which you can download from Google’s designated website.
So, what exactly is the purpose of this tool? As the name suggests, it’s a basic analytics tool for SEO, allowing you to measure your website’s performance and content against your goals. It’s a key part of Google’s marketing platform and one of the pillars for many digital marketers out there.
What it does includes:
- Data visualization for content and website performance;
- Predictive analysis of your website;
- Thorough usage of data collection APIs
- Segmentation of key aspects of a website;
- This includes bounce rates, click-throughs, etc.;
- Email-based reporting.
These factors make Google analytics a must-have for many marketers today. So, it’s important to measure your website’s performance and plan the future of your strategy with the help of analysis and metrics generated by it.
It is the second tool on this list, and it’s one of the best tools for assistance with content creation. A paraphrasing tool with all the key ingredients helps you stand out in your niche or industry.
But select a tool that allows you to rephrase at least 500-words at a time. Considering how most blog content averages around 800-1200 words, it’s more than ideal. Besides, there must be no limitations and you can use it as often as you like.
However, the most intriguing thing about most of the paraphrasing tools is the fact that they offer multiple content modes—all for free.
That’s one of the factors that helps it stand out is the fact that it renders your content ideal for SEO purposes. So, a digital marketer can make the most of it for various reasons, such as:
- Removing plagiarism;
- Ensuring high-quality content by changing the flow and fixing other errors;
- Altering content tones.
That’s why this tool is the second choice on our list and why you should be using it as your go-to option for content rephrasing.
Last but not the least, one of the best tools you can use today is a plagiarism checker. It’s not only viable to help you find plagiarism but also in various other matters.
First off, let’s talk about the word limit offered by most of the plagiaris checkers, which is 1000-2000 words at a time. It’s more than enough, and most of the tools are free but some are paid as well. So, for a beginner in marketing or a new business, finding a free tool is not only a money-efficient but also a time-saver.
On top of that, it allows you to reap the benefits of many other great options, such as:
- Check the percentage of plagiarism in your text before posting;
- Check plagiarism in your posted content by pasting the URL in it;
- Generate a plagiarism report before submitting;
- Find the original source for citation;
- Compare the plagiarized text against the original.
These are some of the factors that make it a must-have for digital marketers and content creators today. It is viable in finding plagiarism and ensuring peace of mind before posting your content.
These are the three best tools any digital marketer can use today. Not only are they ideal for ensuring the quality of your content, but they also ensure that you analyze the performance of your website and content simultaneously.