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Thursday, May 30, 2024

Your Path To Getting Uniform And Accurate Daily Ad Spend Reporting

Do you spend hours every day recalculating your ad network costs? Are you sick and tired of disputing your data’s accuracy with your employer, coworkers, and the finance team? Do you require daily cost and ROAS reporting to enable you to implement improvements quickly? Your response to “all of the above” is probably “yes” if you read this. 


Because each of your media sources uses a different format for your datasets, your cost data is fragmented, and even if you can put it all together, it won’t map correctly to your revenue data.

Pulling your data for cost segregation analysis, standardizing it, and evaluating it continues to be important challenges for teams today, regardless of whether you use only the major players (such as Facebook, Google, and Apple) or many other media content in your marketing mix. 

Therefore, while ROI is one of the most crucial marketing indicators, it is also one of the most challenging to measure correctly. There is, however, hope. 

Cost aggregation – what is it? 

The act of integrating all of your cost estimates into a single, comprehensive number that represents your project’s spending is known as cost aggregation. 

There are three ways to aggregate costs: 

All of your media providers’ direct data connectors: 

By directly syncing to your media sources and centralizing your cost data—with accuracy guaranteed—Data Connectors undertake the labor-intensive work for you. You’ll have flexible integration ways to consume marketing data from any source across mobile, desktop, and offline, including direct API interfaces, online dashboards, email, and internal BI systems.

With the help of this technique, you can precisely match network statistics, even ones that reflect data modifications made in the past. In addition to saving money, you get access to various data essential for effective optimizations in creative, bids, campaign, geo, and publisher. 

Criteria for mobile attribution tracking: 

To manually add cost data to the top of each ad click, you can manually attach macros to the tracking links you develop with your mobile attribution provider. However, depending simply on tracking links causes differences with your network (on average 30%) and makes reconciliations and retroactive data updates problematic. Ad spending will also probably differ from the actual invoices you receive.

It won’t function for any non-mobile marketing channels and doesn’t support CPM and CPA campaigns. Additionally, not all sources support these macros. 

Excel manual reconciliation: 

We’ve all been there, and regrettably, you are all too familiar with the procedure. Try to standardize and map your reports from each unique ad network to your internal BI data and attribution information. After hours of data manipulation, standardization, and quality assurance, you are only 60% sure of the integrity of the data. 

So what strategy works the best? 

You need 100% accurate and complete info to prevent making bad decisions. Direct connectivity to all your media sources, approach #1, is the only way to accomplish this. With thousands of connectors, this cost aggregation solution supports adding spend types other than standard advertisements, such as referrals, podcasts, influencers, and out-of-home advertising (OOH). It can accomplish anything with thousands of direct integrations available right out of the box. 

Cost aggregation advantages:

Combining costs effectively can help a corporation in several ways. In order to:

  • View expenses for various partners, nations, and platforms. 
  • Eliminate fragmented cost data and present an accurate and clear picture of ROI 
  • Give project managers access to marketing expenditure breakdowns by activity. 

The challenges with cost aggregation:

Accurate data is essential to understanding campaigns’ performance and marketing strategies’ efficacy because advertising is a performance-driven industry. However, creating an aggregation mechanism that genuinely works across channels and in a single user interface is exceedingly challenging. 

This reconciliation might become more challenging the more media partners and channels a campaign has. When accurately aggregating data, different marketing partners and self-attributing networks like Facebook, Google, and Apple frequently have non-standard reports that might cause discrepancies.

It takes time and effort to gather data from many platforms, standardize it, and then combine it into a single spending picture that marketing and project managers can use. 

Unsurprisingly, there is a lot of possibility for error in the manual cost aggregating process. The cost aggregator tool can help with that. 

You concentrate on the challenging task of marketing your software, and it gathers your costs into a single, user-friendly dashboard to demonstrate what is effective. To quickly and precisely visualize your ROI, Adjust offers integrations with ad partners and platforms that standardize the many formats into one place.

Through the use of a cost aggregator, you can:

  • Eliminate the requirement for multiple dashboards, log-ins, and separate reports.
  •  Increase precision to lower the likelihood of errors.
  •  Obtain a fair assessment of ROI
  •  Avoid the requirement for manual cost data collection from different media sources.
  •  By standardizing this data into a format marketers can easily examine, efficiency may increase. 


You may acquire the precise and comprehensive insights you need to comprehend and improve your marketing budget with the help of a cost aggregation solution. 

Jaxson henry
Jaxson henry
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