The whole media industry is dynamic. The television market is fluctuating. It always depends on many factors. For instance, a new showman’s entrance into the market offers given to customers, marketing and branding, and users experience. Moreover, people’s daily needs and entertainment experiences change with time.
However, many experts opine that the overuse of mobile is changing the color of the entertainment industry. As technology advanced day by day, people have no time to watch television while sitting in front of television. The conventional television industry needs to change its strategy to come back into the market.
What Is OTT?
The full form of OTT is “Over The Top”. It offers you content through an active internet connection. You don’t need a cable operator, bundles of wire, and lots of machines. You just need a streaming device like a mobile or a laptop or a tablet. Moreover, any entertaining content that you are got from the internet is OTT.
In the market, hundreds of streaming services are available. You can get paid streaming services like Netflix, Amazon, Disney+, or free streaming sites like wcoforever.
Why OTT Is So Popular On the Market?
There are so many factors in the market for such a huge move. Let’s discuss them one by one.
Easy To Control-
One of the best features of the OTT platform is easy to control formula. You don’t need anyone, or any broadcaster, any cable tv service provider, machines, and all these things. You just need a streaming device and active internet connection, which are enough for enjoying entertainment.
Change WIth Time-
Technology advanced and with that, we are progressed. And we all know that the internet is the future of the world. So, the media industry needs to change its terms and conditions. Therefore, we don’t need cable service providers or wires and machines to watch content. Moreover, OTT regularly updates itself with time. And this is why more customers connect with them.
Huge Library-
In our leisure period, we want to consume the preferable content. On a conventional tv channel, you will not get it all the time. But on streaming platform, you have the right to choose what you want to see. If you want a thriller or fictional movie you will. Similarly, if you want romance and comedy shows you will do that too.
Comes In A Budget Range-
As days passed, technology and the internet progressed, and they becomes affordable. The lower section of the economy can afford a phone and internet. And this leads them to a streaming platform.
An Ideal Way For Students & Office Staff-
An OTT platform is an ideal way to enjoy entertainment for students and office staff. Aas they are not dragging TV everywhere. However, they can keep a mobile phone in their pocket with an active internet connection. It gives them the best possible solution. Moreover, they consume more content in a short time.
Covid-19 Effect-
The covid 19 makes it easier for the OTT platforms to grow. After the covid effect, the viewership of each streaming platform grows exponentially. And in the lockdown period, the internet is a must need for every one of us.
High-Quality Content-
You have the choice to control the quality of streaming content. If you want to enjoy high-quality pictures without any internet barriers you can use high-end mobile or laptop like razer blade 15. Or you might degrade the quality of content to save the internet.
Conclusion-
So is it the future of the media industry?
Maybe. Seems like that. But we can not guarantee that it will be. The media industry is very much disbalance. Anytime, its factors may change and the game might change too.
