If ever there were a job role open to misinterpretation, then it would certainly be of a key Account Management. Why? Because it’s still considered a purely sales job, which it is not!
Of course, selling is at its core but there are other important aspects too, which require due consideration. For all those who still consider an account management job a sales job, here is the explanation.
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First of all, this job is about selling solutions. What professionals do is they try to understand the specific needs of prospective clients. Then, they identify which of their offerings addresses their pain points. They get in touch with the client and showcase their offerings as solutions to their specific needs.
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No, the job doesn’t end here. They act like their advisors and convince them to exchange their money for 1) solution to their problem; and 2) the good feeling they get from the purchase.
Besides, they regularly remain in touch with them, making customers feel glad about their relationship with the organization. The focus is not on the product. Rather it’s on addressing customer’s problems.
Driving sales while also maintaining relationships with customers is not an easy job. Traditionally, it’s been considered as a dark art. But the role of a sales and account management professional is fundamental to improving sales performance and ultimately company’s overall performance.
And employers are open to hire sales people with excellent interpersonal, and oral and written communication skills, who also possess in-depth understanding of case analysis, marketing analysis and planning and strategic account development. The employment prospects are excellent.
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So, how do you become a marketing sales and account management professional? One of the easiest ways is to enroll in an advanced program at a college. “Though it is not mandatory but advanced education increases the possibility of being hired to a considerable extent.
” Mark Francis, recruitment manager in a healthcare firm, said on asking if it’s mandatory to complete specialized education to be hired as a key account manager.
“It establishes trust among the hiring managers. Because this role is so vital to the organizations, there can be no question on compromising on any aspect during the hiring process.” Mark said further.
So, going back to the school is not a bad idea at all. Retooling yourself can help avail more advanced career opportunities, not only in Canada but across the world. Mobility increases dynamically with more advanced education.
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You must be wondering why you have to study sales account management at the first place. Well, needless to mention, there is a more diverse group of stakeholders and managers in the companies.
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They come from different backgrounds and have different thought points. It is important to gain alternative perspectives while developing fundamentals in marketing and account management, to be able to do business with a diverse set of customers.
Plus, the key to addressing and convincing each ultimately comes down to value. Centennial College’s sale account management program teaches you how exactly to show value to your customers in your offerings, keeping in mind their specific needs. While this may seem easy, but the truth is that maintaining long lasting relationships with clients takes a lot of consistent and genuine efforts. So, going back to the school develops that sort of attitude in you while honing your existing skills.
