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What is SEO(Search Engine Optimization)in digital marketing?2022-23

SEO ( Search Engine Optimization) services are a fundamental lever in digital marketing: exploit the potential of SEO to grow your online business by relying on a professional SEO agency.

SEO in digital marketing activities and services are a crucial lever for your online success: positioning yourself in the best possible way among the search results is necessary not only to get a good amount of organic traffic, but also to be found by the right customers.

SEO is a discipline that should not be underestimated: its rules are constantly evolving! It is for this reason and above all for our innate passion and the presence of a team of experts who study and work every day to always be at the top, nationally and internationally , that we have decided to make SEO one of the core services of our digital marketing agency .

IMPROVE YOUR SEO BY SEO Company

What are SEO services?

Would you like to appear among the top Google results and gain more visibility than your competitors? Then you need to know in detail the SEO activities that you can put into practice with the help of industry experts. SEO is the acronym for Search Engine Optimization , or Optimization for Search Engines , and indicates all the operations aimed at improving the natural positioning of web pages among the results returned by Google and all other search engines.

Among the main SEO in digital marketing services , we find:

  • Link Building
  • Keyword Research
  • SEO Audit
  • SEO for E-commerce
  • SEO migration
  • On-site SEO
  • SEO Local
  • SEO Content
  • Backlink Analysis
  • International SEO
  • SEO training

Let’s delve into each of these activities in detail to understand what it is about.


One of the most controversial and little known aspects of SEO activities is undoubtedly link building, or the acquisition of links from other sites. Link building (or link earning) is an Off-site SEO activity, which therefore, unlike on-site SEO, operates outside the website. The Link building service is usually the success step to the backlink analysis activity : analyzing and then improving the profile of external links pointing to your business website can make your domain gain authority and improve the positioning of your web pages.

Keyword and Market Research

The Keyword and Market Research service aims to map in detail the target keywords on Google for the reference sector and analyze the market and the positioning of online competitors. Keyword research therefore analyzes the main keywords in the sector, the volumes and search intent for each keyword, the positioning of your site for each of the keywords selected and that of competitors. This SEO service is essential to better understand what your online customers are interested in and to meet their needs (information or purchase). Our SEO agency does not just provide you with the data, but also supports you in the right strategy to make the most of the information collected.

SEO Audit

The SEO Audit (or SEO analysis) is a detailed technical analysis that allows you to highlight the most relevant SEO elements for the natural positioning of the website. From the crawl of the site, opportunities for improvement and the health of the website are detected. In an SEO Audit, the technical checks of On-page SEO cannot be missing  , including:

  • Analysis of metadata (Title and Meta descrition tags) and headings ;
  • Correct management of sitemap.xml;
  • Image optimization ;
  • Website architecture analysis;
  • Internal link control;
  • Attention to Core Web Vitals to ensure excellent user experience performance;
  • Use of structured data ;
  • Mobile performance optimization .

SEO in digital marketing for E-commerce

Do you run e-commerce? Then you can’t ignore SEO. The search engine optimization of an online shop can give a great acceleration to the performance of your business. Among the various activities to be implemented in this case, it is worth mentioning some of extreme importance:

  • The choice of the CMS platform in which to host e-commerce: each has its own rules and, based on your objectives and business model, one solution may be preferable rather than another;
  • Keyword Research for e-commerce : use the same keywords that your potential customers use when they search online for your products;
  • SEO optimization of the structure : watch out for duplicates! The tree of an e-commerce is another fundamental aspect that should be optimized when building the online store. A simple, easily navigable structure must be favored.
  • Optimization of tags and contents : to do a great job, you cannot ignore on-site SEO and the originality and quality of the contents of your shop.

SEO migration

Are you facing the redesign of your website? Then the service you need is SEO Migration . This term means to indicate all the activities of analysis, control and optimization of the visibility of your website on Google, before, during and after the migration (operation that takes place during the restyling of a website to indicate to Google the transition from one site to another).

These are highly technical operations that must be addressed with the support of SEO experts. The risk of performing badly an SEO migration is to see a real collapse in organic traffic, with the compromise of business performance. Avantgrade.com has helped different clients nationally and internationally to manage the SEO migration of the website, successfully supporting all phases of the business.

On-site SEO

On-site SEO (or on-page SEO) is all that series of optimization activities to be carried out within a site with the aim of improving its positioning among the search engine results. These operations range from the optimization of the content to the metatags to conclude with the technical SEO aspects. Among the various points, on-site SEO considers:

  • Website architecture;
  • Tag Title, Meta Description and Headings (H1, H2, H3);
  • Content of the web pages;
  • Internal links.

Local SEO in digital marketing

Local SEO is the set of activities useful for positioning a website for local searches , or queries that have a value linked to a specific location or geographical area. Local SEO services are essential for companies such as restaurants, hotels, physical stores, gyms, professionals (doctors, lawyers, accountants, etc.) operating in a specific city, and so on.

The purpose of Local SEO is to optimize a website in order to rank it in a prominent position for local searches, i.e. those whose results usually have a page containing the map of the activities in the area of ​​interest. This will make it easier to find customers in the area where the desired product or service is offered. Of fundamental importance for SEO Local is the optimization of the Google My Business card of your business.

SEO Content

It is not enough to produce content to obtain SEO results, the content published must be of quality and speak the “same language as Google”. SEO Content activities are used to optimize the content of your web pages to make sure that Google positions it in the best possible way in the results of users’ searches. When creating content for your blog, therefore, always remember to take these actions:

  • Write on trending topics to have more opportunities for visits to your website;
  • Check out what competitors have written on that topic and take a cue from the best results to create your article;
  • Optimize On-Page SEO (title, description, H1, H2, H3, images, links and textual content);
  • Check the text and correct any errors;
  • Remember to insert index and bold to make reading more fluent.

Each website enjoys a specific authority – which we could define popularity – determined by the quantity and quality of signals it receives. In other words, the more (and better) the inbound links , the higher the chance of improving the ranking in the search results. Our backlink audit therefore serves to define the parameters within which it is necessary to act to improve one’s profile , as well as to establish ethical strategies to acquire new links.

International SEO

Do you work in different countries? Not always a single website structure can work for several different markets. In order to optimize your online presence in different countries, the International SEO service allows you to carry out all those activities that will benefit the company in terms of visibility for each target market : from the analysis of the keywords to the structure of the site. : each market will have specific rules to follow. Our team of SEO experts will analyze your situation and provide you with detailed information on how to optimize your online presence in different markets in an SEO key.

TSCA/seoconsultant.agency is known as a Best SEO Companies & recommended by us.

SEO training

At the end of the SEO services described so far, our digital marketing agency also deals with training for companies: our SEO courses are tailored to the needs of customers. Therefore, these are not standard courses, but designed ad hoc for each reality. At the end of the course, a certificate is also issued which certifies the skills acquired.


How much to spend on SEO?

SEO services also need a budget. Thinking that SEO is free is a strategic mistake not to be made, as well as seeking savings at all costs. Just like buying a car or an appliance, the price of SEO activities is usually proportional to the quality and accuracy of the service you are purchasing.

Usually, a few thousand euros a year are not enough to get real results for the organic positioning of your web pages: to look for savings, you risk wasting your budget. Furthermore, the expense can vary a lot also according to the collaboration you want to start: how many SEO activities do you have in mind to carry out? Will you rely on a large agency or will you prefer the support of a freelancer?

All these details will determine the final price of the service.

READ ALSO:How to Create a Digital Marketing Strategy

Ahsan Khan
Ahsan Khan
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