Performing a successful and glitch-free website redesign? Yes, it is possible!
The most recent studies prove to us that having a website (and a responsive site please!) is now essential for any business, whether small or large, whether it is targeting a local or international market. Your site is often the first point of entry for your customers (especially if you do not have a storefront), so it is essential to make a good first impression from the first click. And sometimes that means making major updates to meet consumer expectations and ensure the best user experience (something Google loves). That’s when the Web redesign becomes an inevitable project, that moment when we say to ourselves: No more choice, we must obtain a new website in our image that may contribute to the attainment of the objects with the help of the video companies near me.
But why do a web redesign?
Several reasons can explain the desire to carry out a complete web redesign, however, a project of this kind can prove to be laborious if it is poorly prepared or underestimated. Indeed, the creation or revision of a complete site is a job that must be done with care and which requires a good deal of planning. Whether you want to redo your site to adapt it to new technologies, to new ways for Internet users to consume the web, or simply because your company wishes to review its brand image, a few steps are essential beforehand and must be carried out upstream. This, even before going to the drawing board and putting your new site online.
5 steps to prepare your redesign
1 – Analyze your current site
Before you want to redo everything and press delete (delete). It is important to note what works. And what works less well on your current site so as not to start all over again! To guarantee the success of this step. The analysis of your site’s metrics using tools such as example, Google Analytics. Will allow you to collect a range of information relevant to your web thinking. We will therefore look at:
- The most visited sections (those that generate the most traffic);
- The route was taken by your visitors on the site (entry and exit page, etc.);
- The browsing time on the site (time spent on the pages);
- Navigation will also be analyzed (eg how many clicks are needed before reaching essential information).
2- Define your business objectives and marketing objectives
The essential step. Even before determining the budgets that will be allocated to the redesign of your website. Is to know the business issues of your company. Because, as your site is the image of your company on the Web. The latter must be able to perfectly meet your needs and business objectives. You might want:
- Increase your online sales or reservations;
- Improve customer service;
- Promote frequent and repetitive visits to your site;
- Educate your customers;
3- Define the customers of your site
Because we don’t make a website for us (companies) but our customers. It will be important to define. All the customers who will have to use your website. As well as their characteristics (is your site will be aimed more at women or men. Teenagers or retirees, the San Diego, Canadian, American market, etc.). This important step will influence the design, navigation. User experience as well as content (site map, menu, sections, texts, images, etc.) of your future site.
4- Define the schedule
The crucial step: the schedule! Very often, we would like to have our new website by yesterday. Unfortunately (or fortunately), if we want to do things well and then avoid spending unforeseen sums. Establishing a realistic schedule is in order through video production services near me. It will allow you to identify a significant date for putting your new site online. And will allow you to set achievable objectives throughout the project… issue, among other things. Not exceeding costs and deadlines. By working on a reverse schedule (starting from the end of the project. And going back to the beginning), you will guarantee the smooth running of your redesign. And the happiness of all the stakeholders who will work on it!
5- Define your budgets
Finally, budgets: how to estimate the value of your new website. The time needed to design it. And the resources needed to complete it? By having planned and respected the four previous steps. A Web marketing professional can help you realistically estimate the costs and scope of your Web project. Nowadays, it is possible to design a website for as little as $2,000. Just as it is possible to build one that will reach $50,000. And even more. By determining your budget capacity. Even before the project begins. This step will also guide you in what you can and cannot afford. Remember that there is the budget for the agency that will create your site. But also that internal resources will surely be necessary.