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Wednesday, February 28, 2024

Top Reasons Why Food And Beverage Exhibitions Can Be A Boon For Your Business

The trend of ordering packed food, groceries, packed meat, fish, egg, etc., online has caught up with most people. However, Africa is yet to catch up with it. If you look at West Africa such as Nigeria as a market for your products, you can see a perceptible difference between how people here buy products and how the rest of the world is doing it. Indeed, online sale is yet to catch on with people here. 

Adopting New Ways Of Marketing And Retailing

Needless to say, most people are using the traditional marketplace. Yet, there is no denying the fact that people are responding to the need for modernization. This is true for retailers as well as shoppers. So, retailers are looking for the latest innovations in product procurement and sales of imported as well as local products. 

Looking Outside The Local System

However, you can hardly look for innovations and get them if you look inside the system in place here. The system is the same old one prevailing here among all the Food Distributors in AfricaIf you are in food distribution and want to innovate to reach more customers, bring down costs and add teeth to marketing, you need to look beyond the borders of West Africa, or, to be precise, Africa. You need to attend food and Beverage exhibitions organized in West African countries.

Benefits of Attending Food And Beverage Exhibitions

There is a huge benefit in participating in these exhibitions. At the outset, you need to understand that such shows bring innovations, innovators, companies that are spearheading changes, big retailers, new players, and more under the same umbrella. In one big place, you can meet all the people who matter when it comes to innovative retailing, online promotion, new products, product packaging, and more.  

An Enticing Opportunity For Food Distributors in Africa

Such exhibitions are ideally positioned to bring food and beverage manufacturers, marketers, and exporters from across the world together and help local suppliers, importers, wholesalers, retailers, and distributors get lessons in modern marketing, warehousing, retailing, and ways to make connections and doing business.

Convenience and Quality

The West African consumer market is booming thanks to a burgeoning middle class. This is also giving rise to increasing consumer interest in quality products and convenience of purchase. Since supermarkets and hypermarkets thrive on the idea of convenience and quality, there is a growing interest in this niche of consumer product marketing and purchasing. 

Participating In A Food And Beverage Exhibition

As a cog in the wheel of Food Distributors Africa, you are very much a likely beneficiary of taking part in a food and beverage exhibition. However, you are not the only Africa-based food distributor willing to take part in these exhibitions. There is a whole lot of them. So, if you have decided to take part in such exhibitions, scour the internet for coming opportunities, download the brochure, go through the brochure and book a stall.


Booking a stall can give you peace of mind since you are poised to meet the world leaders in food packaging, marketing, and distributing. Indeed, such an exhibition taking place in a part of West Africa is good news for leading players in the field of FMCG companies, innovators, distributors, digital marketing services, and more. Just make sure that you have booked your stall in time.

Ahsan Khan
Ahsan Khan
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