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This Black Friday, Here Are 5 Predictions 

Black Friday 2022 is nearly upon us—that dreaded period following Thanksgiving when shops offer bargains on consumer products, from gadgets to jewelry and apparel. Black Friday has produced quite a frenzy for buyers, shops, and security throughout the years. 

The name “Black Friday” originated in Philadelphia in the 1950s. Many consumers flock to Philadelphia for the annual Army-Navy football game, played on the Saturday after Thanksgiving. On Friday, tourists crowded the stores, and police were sent out to regulate congestion, deal with traffic problems, and arrest shoplifters. In the 1980s, the name gained nationwide to signify the buying rush for Christmas presents that occurred the day following Thanksgiving. 

Since the ‘80s, Black Friday has gone from retailers opening early on the Friday after Thanksgiving to starting on Thanksgiving evening. Let’s discuss five key predictions about this black Friday 2022. 

What is Black Friday Marketing? 

Black Friday 2022 is a promotional event on the fourth Thursday of November (the Friday after Thanksgiving) and the Friday earlier than Christmas in the US. It is the ultimate opportunity for retailers and distributors to get the maximum sales from their customers because most shops close between noon and 6 pm on Friday and Saturday. 

The marketing involves getting buyers excited to save and inspiring them to rush to these stores on the two days they’re open. Retailers often implement diverse strategies, including providing massive discounts, hosting events, and special sales online or in-store. 

Black Friday is an essential indicator of the beginning of the Christmas shopping spell. It is also a vital indicator for stores with the highest-selling product lines and whose merchandise ought to be on the shelves for longer. 

Technology can help retailers will track customer information in real-time. They can then use the collected data to optimize their sites and assess their product performance to determine whether new products and stock management policies are necessary. 

#1 Online Shopping Will Still Prevail 

Gone are the days of departing the dinner table after the pumpkin pie is served to hit the stores. Many Thanksgiving nights were split up as folks planned and plotted which places to go to maximize their shopping expenditures and avoid or beat the massive lineups. Bundled up to endure whatever weather they were experiencing, it was worth it for many to grab a deal, despite the cold, crowds, and even battles over that final item. But COVID-19 is putting a halt to the frenetic in-person buying experience. 

While some establishments will offer in-person events and specials in 2022, online buying, especially mobile purchasing, will persist for various reasons. Mainly, customers have become acclimated to purchasing online and are more conscious of health dangers. Additionally, AAA forecasts that travel will be up 13% from 2021, with predictions of 53 million Thanksgiving tourists. For folks preparing to travel to meet friends and family, purchasing online is a more convenient and safer experience that allows them to keep loved ones well and not miss out on the holiday joy. 

#2 Online Shopping Deals Will Grow Tremendously 

To adapt to post-pandemic buying tendencies, retailers will continue making things easier for consumers while optimizing their revenues. Some improvements include offering bargains as early as October and lasting through November, deals that last longer, and online promotions. Plus, many of the promotions that used to be only available in shops are now online. With these adjustments, shoppers may take advantage of discounts quickly and safely. 

This year, Walmart offers “Black Friday Deals for Days,” a series of events hosted throughout November, providing different deals on various items. Walmart launched this concept in 2020 instead of regular in-store discounts to promote a more convenient and secure shopping experience. Besides the Black Friday events, Walmart will provide rollbacks on online and in-store items, and Walmart Plus members will get early access to bargains. 

In 2021, Amazon provided early Black Friday offers in November on anything from electronics and small home appliances to health and beauty goods, toys, and more. They also sponsored a 48-hour Black Friday event on November 25 and 26 that included thousands of offers from small and medium-sized firms, Black-owned businesses, independent artists, and more. In addition, Amazon increased its return policy on most products until January 31, 2022, to allow shoppers plenty of time to make modifications if required. 

These are just some ways businesses are changing to accommodate Black Friday buyers while still fulfilling financial goals. 

#3 Supply Chain Issues Will Continue 

Earlier and longer-lasting shopping offers given by retailers would presumably help avert some of the supply chain challenges that have plagued businesses and customers the previous two years. From the local labor crisis to cramped shipping containers to offshore factories afflicted with COVID-19, some things may not make it in time for Christmas. Electronics, books, certain toys, and even fake Christmas trees were hard to come by in 2021 owing to supply chain concerns. 

Consumers should buy early again this year, whether online or in person. And the bargains that businesses are giving before Black Friday should help stimulate early purchasing. 

#4 More Shopping on Small Business Saturday 

The 31.7 million small enterprises in the US make up 99% of all firms in the country. Unfortunately, many have been hard-hit by the epidemic and have had to lay people off, restructure their company structure, or shutter their doors. 

Small Business Saturday, observed on the Saturday following Thanksgiving, is a shopping day dedicated to supporting locally owned companies, from restaurants, retail, and service-based enterprises to internet stores. So while this day falls after Black Friday, it’s regarded as part of the continuing Christmas sales and a crucial element of the shopping season. 

Fortunately, there’s been widespread support for small companies throughout these trying times. Despite the epidemic, customers spent $23.3 billion on Small Business Saturday in 2021 compared to $19.8 billion in 2020. Over 83% of consumers say they are prepared to spend a little extra to support a small, local business. 

#5 Consumers Will Spend More 

Black Friday 2022 spending will be higher, but not by much. Things like inflation, recent natural catastrophes, and loss of income will be considerations. Consumers have been waiting for this time of year to see bargains and great offers, especially for goods they don’t ordinarily purchase or updates on things like gadgets. And with so many early bargains, competition on deals, and online availability, individuals will have more choices. 

Conclusion 

Consumers should have a variety of alternatives for shopping during the 2022 Black Friday season. With internet shopping, earlier and longer promotions, and new options, more individuals will be able to sneak in their shopping this Christmas season while still enjoying time with family and friends. 

Jaxson henry
Jaxson henry
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