It is quite common that the things you see are recalled better than the things you read or listen to. In fact, as per Smart Insights, around 90% of the information shared with the brain is in a visual format, making use of visual elements quite important in marketing.
This is one of the reasons for the growing demand for illustrators across multiple profiles like child book illustrators, fashion illustrators, advertising illustrators, cartoon artists, digital illustrators, and much more.
This has also increased the level of competition, so it is important to know the right way to hire an illustrator. Hiring an illustrator is not solely about aesthetics regarding your business. The art of illustration is challenging and involves lots of problem-solving.
To ensure you receive the best visual solution to meet your business needs, illustrators invest numerous hours in their work, including research, concept ideation, sketching, and more. This article will share the steps to help you hire the perfect illustrator.
Six Steps to Hire an Illustrator
Illustrators are visual artists who produce unique images for various printed and digital products. They collaborate closely with customers and the marketing team to transform concepts and printed materials into motivational illustrations. They use technology and creativity simultaneously to get the results required.
Following are the steps that you need to focus on:
1] Define your need
You must start your illustrator hiring process by defining your exact need. You should clearly define the job profile, work requirement, kind of illustration needed, technology requirement, target audience, and other aspects. This will give you a guideline when you start your hiring process. At the same time, this will help you to define the job description most finely. This will help the applicants to understand your need and apply for the job.
2] Define the technical details like deadline and budget
An illustration is a creative work that needs time to give the desired result. These are all the technical details where you would be required to define your deadline and the overall budget. Based on your budget, you can hire a freelancer or even go for in-house hiring. Also, you should know the deadline and level of expertise you need beforehand. This way, you can compare and contrast the works of different illustrators to select the best as per need. Also, mention the terms linked to the transfer of rights.
3] Start the application process
Once you have the outline and the technical details ready, you can start the application process. You can post the requirement on social media platforms, on your company website, and job seeker platforms. This will allow people to check and apply. Make sure to mention everything. The place of job, salary package, expectations to join, kind of contract, and requirements should all be clear to avoid miscommunication. Ensure to define what kind of illustration you are looking for.
4] Select illustrator based on guidelines
Selecting an artist is simple once you know your preferred style. Start narrowing down the applications and contact the ones you feel are apt for the job. If needed, you can also invite a sample job to gain clarity on the understanding of the work. A portfolio review is one of the best ways when you are hiring for creative jobs.
5] Share the guidelines for collaboration and payment
Planning a collaboration with realism is a good idea. Never assume that the illustrator will produce the perfect draft on the first try, and don’t be afraid to respond during feedback sessions. Professional illustrators look forward to receiving your feedback. The idea here is to set guidelines for collaboration and payment.
You should do it before drafting the contract, as this will ensure that you and the illustrator are on the same line. Also, this will define how the work will progress, and payments will be made.
6] Draft the contract and start working
As all the terms are simplified and agreed upon, you can now draft the contract and share it with the illustrator. Upon signing the contract, the illustrator can start the illustration work, and your hiring process is completed.
Ensure that you maintain reasonable communication post-hiring and share regular feedback about the work. This will avoid delays in the job and ensure that the illustration is perfect for your needs.
Conclusion
Selecting an illustrator is not an easy job. There are various aspects, like the use of technology, understanding of the concept, creativity, timeline, and cost that you need to focus on. But if you have access to the right platform, like Friend + Johnson, you can save time and get the job done smoothly. Showing various talented illustrators with their complete range of portfolios, this is one of the finest platforms to visit when you are looking to hire an illustrator.
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