Accessibility is a vital attribute of every website as it enables people willing to visit your website to discover the content without hassles. Web accessibility allows empathizing with people who have disabilities.
People with disabilities have equal rights to access all features and resources of the web according to the 1990 Americans with Disabilities act. Web accessibility is more important than ever because of multiple internet-enabled services, like digital payments, banking, food, transportation, and healthcare.
The World Wide Web Consortium (W3C) set the Web Content Accessibility Guidelines (WCAG) 2.0, which became the industry standard for various types of public and official content. Web accessibility services facilitate universal access to the same information for everyone, including people having disabilities like autism, paralysis, blindness, or deafness.
Reasons to comply with web accessibility guidelines
Web accessibility determines the site’s ability to provide the same user experience to all visitors, irrespective of their abilities or disabilities. Having an all-inclusive attitude while designing a website enables all visitors to consume content without discrimination. Besides legal compliance, web accessibility proves that your organization respects the rights of each individual.
Any reputable digital marketing agency in Kansas incorporates web accessibility features by leveraging multiple methods. These include transcripts and alt-text for seamless access to the text and graphic elements of the websites. A web-accessible website helps expand your audience base besides improving the business image.
Assessing the accessibility of the website
Determining the accessibility of the existing website is crucial to improve the features that impact the site’s accessibility. A marketing agency near me uses online tools to evaluate web accessibility to meet WCAG standards. Besides tools, one may try using browser extensions to check and improve the web accessibility of sites.
Checking the following aspects of a website is also helpful for accessing web accessibility manually:
- Tagging of images with alt-text
- Transcripts of audio or video content
- Hassle-free accessibility to persons with disabilities
- Keyboard navigation
Reputable providers of marketing strategies perform website audits to recommend and implement changes to make your website ADA compliant.
Important web accessibility basics
Digital marketing near me enables keyboard navigation on websites because it is a basic requirement of web accessibility. Using the keyboard navigation feature eliminates the dependence on the mouse to access different sections of the webpage. It is easy to check this capability by tapping the tabs on the keyboard to move pages or click links on the website.
Visually challenged people may not read content that has a low color contrast. The text with contrasting appearance helps readers with disabilities. High-contrast colors are helpful in enhancing web accessibility. Using tools like a contrast checker helps measure the contrast for color selection.
Another way to improve web accessibility is to present the content in smaller sections. Content with headings, subheadings, and lists is easier to read and grasp.
Experienced security marketing companies help you comply with ADA requirements by improving web accessibility. Having greater web accessibility also boosts the SEO of web pages. Besides ADA compliance, there are several benefits of web accessibility, like better user experience and engagement.