If you are on the cusp of a significant new expansion in your business, then you must take care in the marketing strategy you use. The results of your campaign may determine whether you actually meet your business goals. It is hard to make a breakthrough in the highly competitive modern market. Consumers are inundated nowadays with messages and images from companies trying to sell them things. You have to find a way to be unique—to stand apart from the other others. Conventional wisdom suggests that you should put most of your marketing activities online. But the products you sell may not be consonant with that kind of broad outreach strategy. You may need something that is more targeted.
Using a video brochure may prove more effective. A video box will provide the kind of personal touch that you are looking for. Like a traditional marketing flyer, a video mailer is sent through the post and delivered directly to homeowners. Unlike such flyers, a video brochure consists of a sleek and elegant box. The latter cannot be easily dismissed as junk mail and thrown away.
The fact is we live in an image-dominated age. Most people spend large parts of their day viewing videos and images on their laptops, cell phones, and television screens. They are used to consuming information through this medium. You are more likely to grab the attention of the average consumer with a video than with something that they have to read.
If you decide to go this route, you should work with a vendor that specializes in making video brochures. You want to work with a company that has a record and reputation for delivering effective solutions and excellent customer service. You will only get one chance to make a good first impression on the people you are trying to sell to. The vendor you work with should be able to bring a first-rate production team together to cut your video. There are many ways to make a pitch through a video brochure. From the use of a live presenter to the development of high-end graphics, the company you work with should make the kind of creative and engaging video that will lead to sales conversions.
The vendor you work with should be open and transparent about the way it does business. You should be given a schedule of events for your project. The vendor should also be willing to collaborate with your marketing team so that you can be sure the video reflects your company’s values and business goals. Cost is also important. Although it is always a good idea to invest in a solid marketing plan, you should ensure you get the right value for your money.
The video brochure you work with should guarantee a certain level of quality. They should offer metrics that allow you to evaluate and assess the effectiveness of their work. There are no certainties in business, but you should expect and demand nothing less than perfection from the vendor you choose.