Facts about SEO
A lot of freelancers or companies go on to avail the services of an SEO expert. But have they ever gone on to wonder what they are getting for the money they spend. There is a real problem in the industry as a lot of people are taking the companies to the cleaners. A few novices are just having a grasp of the concept of SEO and go on to make tall promises. The reality bites you harsh and it suggested that you opt the best in the business. PageUpLab is the name that strikes you as they have gone on to do a worthy job in their tenure so far.
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The key is to understand what the main objectives are which SEO companies thrives to achieve
What does success mean to the client?
If you are working with a client who has no idea what internet marketing all about then his expectation is bound to be a bit unrealistic. The client is going to specify what they are looking at. Once the SEO companies are not able to fulfil the objectives in a couple of months then the real problem starts.
The point to consider here is that there is no focus on a particular keyword here. The main purpose is to drive more traffic to the site and here a combination of keywords is to be used. This would include a long tail of keywords and some keywords that you would have in your mind as well. Here the focus should be to gain leads or traffic to the site so that the client keeps on paying you. In a way you do get a long rope to put your plans into action as well.
Client is looking for communication or changes all the time
Page Up Lab while quoting a package takes into consideration the time, they are putting on the specific work. In fact, there are various tools that are available in the market to reach the target quickly.
It has also been observed that various clients want different information. In case of some they would like a weekly update whereas in case of others they would want to figure out what SEO is all about.
Even the big fishes are bound to commit mistakes
The big companies might be earning hundreds of dollars, but problems could emerge because of numerous reasons
- Some acquaintance might be working to build the links
- The company has gone on to employ an individual who has bookish knowledge about SEO and virtually has gone on to do nothing
- The company was so much engrossed with reports that the SEO person left
If you are keen to make it big in the domain of SEO and are likely in catering to a wide client base, the chances are high that things might go wrong occasionally. It is better that you stick to a lower number of clients and provide service of top-notch levels.