Best Things About Ott Platform Development Company
In today’s times, OTT platforms significantly win over the usual TV and streaming sites. People no longer prefer going out to enjoy their favorite shows and movies. Watching from the comfort of their homes is the preferred choice. While OTT keeps rising in demand, it is exciting to watch how they develop and which OTT platform provides the larger benefit for the audience.
The use of YouTube or Vimeo for launching shows and selling movies was more common in the past. After the initiation of the OTT platform development business, Netflix and Amazon Prime Video seem to take over the general norm. OTTs also tend to cater to a certain type of audience for their platforms. The target audience of Netflix is different from the target audience of Hulu or Amazon Prime video for that matter.
The market for OTT video streaming is growing rapidly. As of 2020, around half of all internet traffic will come from OTT services, which are expected to reach 90% on the internet by 2025. At a CAGR of 14.35%, OTT Platform revenues are expected to grow to USD 1375.45 million by 2025 from USD 615.34 million in 2021.
The competition keeps getting intense and Zezo is here to help the OTT platforms ace the game of launching and promotions.
Over-the-top (OTT) media services are those that stream content directly to users without requiring them to subscribe to a traditional cable or satellite TV service. The popularity of such services has spiked in the last few years, and this trend is expected to continue growing at a fast pace. With an OTT platform, you can launch your own streaming service and start monetizing your video content more efficiently. Moreover, an OTT platform enables you to deliver videos directly to end users without the need for intermediate third-party intermediaries. An OTT platform also helps you maintain control over the monetization of your videos and their metadata while keeping your data secure. With an OTT platform, you can set up custom APIs that let you integrate various third-party services into your site with ease.
Well, the interesting fact is that, with the booming OTT platforms, the competition increases and the challenges are extreme. OTTs need to take care of content production, in-app promotions, pitching their target audience persistently, and keeping in check that the audio/video quality is outstanding. Falling short in quality or marketing can easily affect the growth of the app as there are many other OTTs that can overtake them.
Here’s how Zezo comes into the picture! Zezo aims to stay ahead of the curve and help these platforms with everything. Be it production or promotion, Zezo’s got everything at affordable prices.
But what exactly is ZEZO?
Zezo is a digital marketing agency in Mumbai that provides OTT Platform Development and other OTT services like Analytics, Deployment, AVOD & SVOD, and Monetization. The company was founded in 1999 by three entrepreneurs, including Kavita Prajapati, an Indian film director Dev Desai, and Pukhraj Dhamu, an IT specialist.
They are in the industry for 5 years and have helped around 100 OTT platforms across the world to shift their market dynamics and increase their performance. With a vivid experience in the industry, they have an edge over most OTT service providers in Mumbai. Besides SEO and SMM, they also offer digital marketing services. Along with that, Zezo also helps OTTs with advertising, video, and audio production. Additionally, Zezo’s OTT support includes Ecommerce SEO and development. In the arena of digital marketing, they also promote OTTs through Hotstar advertising, Truecaller promotions as well as youtube branding. It is thus possible to solve all the challenges that OTT platforms face with Zezo.
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The team of professionals at Zezosoft love to partner with good businesses to help them achieve online success. Their proficient team of developers ensures that the OTT platform looks sleek with their UI/UX development, the service and delivery are on-time, 24/7 support remains available and in-app marketing works super efficiently.
Zezo has recently made marks by launching FutureTV as an OTT platform at the Filmfare awards. They are undoubtedly one of the most efficient OTT service providers in and around Mumbai. With their all-encompassing support services, an OTT startup is sure to reach heights in the global market.