Our life now can’t function without social media. Everybody utilizes social media platforms, like Facebook, Instagram, Twitter, Snapchat, TikTok, and Pinterest, to connect with friends, share ideas, get inspired, and keep up with current affairs. Social media was once only a small portion of marketing, but today it is impossible to ignore. Nowadays, social media content is present in almost all marketing campaigns. Furthermore, it makes sense that businesses would use these websites to connect with potential clients and boost sales. If you want to grow your social media platform, check out here, this great platform to engage and interact with existing customers and experts online. In simple terms it can be defined as a platform where one could have direct contact with the audience and they can increase their popularity by easy means.
Take a stroll down a street and watch the individuals you pass by if you ever decide, out of pure curiosity, to gauge the extent of social media addiction in our rapidly evolving digital world. Most of them will probably be reading their Facebook news feed, sharing photos or stories on Instagram, blogging about their most recent experiences on Twitter, or pinning their ideal places on Pinterest.
You can better understand the enormous dynamic underlying this social phenomenon by learning some mind-blowing facts about social media.
There are 7.7 billion people on the planet, and 4.4 billion of them utilize the internet. And this figure is increasing daily. There are around 3.5 billion active social media users, and 6.4 new accounts are generated per second, which is one of the astounding statistics regarding social media. Each user has 7.6 social media profiles on average.
Facebook boasts roughly 500.000 new users, equating to six profiles every second. Additionally, 74% of Facebook users check their accounts daily, 300 million photographs are uploaded daily, and users spend an average of 59 minutes each day on the social networking site. 500- million Facebook stories are shared, and about 1.5 million people participate in Facebook Groups monthly. 96% of monthly users use Facebook via mobile.
Every startup wants to use Instagram. It has only increased in recent years and is still expanding. It has evolved from being a photo-sharing for travelers to a massive platform that caters to every influencer, advertiser, and business. Even in our regular lives, we have begun to consider whether the specific circumstances we encounter are worthwhile posting on Instagram.
One of the more crowded and well-known ones would be YouTube. Despite the popularity of its video content, YouTube is well ahead of Facebook and Instagram. Around 95% of Internet users have access to it thanks to its availability in more than 90 countries and support for 80 languages. Nearly 60% of YouTube users are men, and 70% of views come from mobile devices.
A significant social media channel to engage with potential clients is Twitter.
Twitter only has 335 million active users, which surprises us when we compare social media usage statistics with the other platforms. There are 1.3 billion Twitter accounts, 500 million Internet users visit Twitter without signing in, and 500 million tweets get sent daily, or 5,787 tweets every second. 80% of these users are outside the United States, and 73% also use Instagram. 46% of Twitter users use the app daily.