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Interactive Videos: The Show Must Go On

Have you ever sat through an entire video and then, at the end, realized you didn’t remember most of what was said? If you’re like most people, the answer is probably yes. Our brains simply aren’t designed to absorb the same type of information consistently over time; we need to be engaged and stimulated on both a mental and emotional level to truly retain information. Videos can do this if they have interactive elements, but marketers have been slow to adopt this approach because they were worried about confusing users or adding too much work to the production process.

 Reasons why videos work

Videos have the power to captivate audiences and keep them engaged. Interactive videos are a great way to make your audience feel like they are part of the action. Cinema8 offers interactive videos that allow your viewers to explore different paths, choose their own endings and even vote on key plot points! For example, with our interactive video Cookie for Cookie, viewers can decide how many cookies the baker should give to his wife by clicking on one of four numbers at the bottom of the screen. 

The experience is so engaging that there are more than 50 million views on Cinema8’s interactive videos and counting! You don’t need to be an expert in interactive media – we offer a straightforward content management system for uploading videos and customizing each interactive component. With Cinema8’s interactive videos, you can easily engage with your target demographic through a fun and innovative medium.

Types of interactive video content

Videos are a great way to engage your audience and tell them a story. However, not all videos are created equal. Interactive videos have the potential to be more engaging and interactive by giving the viewer a chance to participate in the storytelling process. Cinema8 is one company that specializes in creating interactive videos for brands. They offer so many different types of interactive video content like quizzes, games, branded timelines and product tours. These types of videos keep you engaged and can help you interact with their brand. For example, cinema8 has a quiz about Coca-Cola called What Happens In Vegas. It’s just for fun but it also gives people an opportunity to learn about the history of Coca-Cola! 

We’re always looking for new ways to create interactive experiences, said Landon Moore, Head Of Production at cinema8. He went on to explain how they want people to feel like they’re part of the narrative. One of our goals as filmmakers is make sure that we don’t feel like we’ve left anyone behind.

 Examples of interactive videos

Cinema8 is a company that specializes in interactive videos. These videos are usually short and the viewer can click on what they want to happen next. This way, the viewer can control their experience and get more involved with the story. Cinema8 will work with your script to create an idea for how you want your video to work and then they will shoot it as well as edit it together. They have worked with companies like Airbnb, Google, Nike, Coca-Cola, Nike, Samsung and many others. For example, Netflix uses Cinema8’s technology to make their interactive movie Black Mirror choose-your-own adventure style. With more people using the internet and watching content online, interactive video become increasingly popular because viewers can be engaged without having to turn off the TV or computer screen.

Jaxson henry
Jaxson henry
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