Every brand these days is trying its hardest to receive recognition. And for that purpose, we could observe various video advertisements on the TV or on the internet. Other than that, every brand is trying to advertise its brand by any means using conventional and digital marketing. But there’s one thing that every brand must use these days. And that is a logo. Without a logo, no product could ever get launched into the market. And there are two reasons. The first is that no one would acknowledge the brand while purchasing the product. And the most important reason is that many people would not even bother to buy the item. If a product does not have a logo, it weighs to be fake or of low quality. But many people consider logo and slogan mandatory as they say that a trademark also affects brand sales and marketing. But how? And if it is true, then what strategies should we follow? If you are curious, then keep reading. We would be discussing the Importance of the brand logo and slogan on our rigid boxes.
Uses of Rigid Boxes:
Rigid boxes have multiple advantages and features. Let us discuss some of them here:
● Use these rigid boxes in the UK as a gift box.
● Use these packaging boxes as storage boxes to store jewellery and ornaments.
● Use these packaging boxes to keep notes.
● Reuse and recycle these packaging boxes for other purposes.
● Use these packaging boxes as a display box.
● Use these packaging boxes for perfumes and cosmetics.
● Mold these boxes into any shape and size to protect your product from any harm.
● Use these packaging boxes as product presentation boxes.
● Use these packaging boxes to give chocolates and presents to your loved ones.
How is a Rigid box Different from any other Box?
A firm packaging box gets manufactured by compressing sheets of packaging material. In this way, we can get ourselves a sturdy case that does not get affected by external pressure and keeps the item safe. Other than that, we also use a strong adhesive that binds the layers together. But what makes a rigid box unique is its appearance. The box gets overlaid with fabric and paper, and that is what makes it charming and luxurious. Most brands also customize these boxes with printing methods to print relevant info. And to also promote the brand by carving in the brand trademark alongside the slogan.
Importance of Brand Logo onto our Rigid Boxes:
The trademark of a brand plays a vital role in marketing and sales. A trademark tells the customer that the product is legit. And it implies that the item must be of high quality. Have you ever discerned that whenever we buy any product, we notice the same thing? And that is the logo printed on the box. If the logo is not visible enough or is relatively more petite, we often assume the product is fake. These days, the quality of the product matters and not as much as its packaging. If the packaging is elegant and charming, no one hesitates to buy the item. If the packaging seems gaunt, the clients would seem suspicious of the product.
These are days when we are not only paying for the product. Instead, we pay for the packaging and the brand logo printed on it. That is the reason why luxurious brands sell such expensive products. We all have been to the point where we compared the products of ordinary brands to luxurious ones. The quality of the product is the one thing that makes a difference. But mostly, we pay for the trademark printed on the rigid boxes wholesale and the product. And that is what makes the item luxurious and expensive.
Importance of Brand Slogan on our Firm Boxes:
A proverb is a short phrase that implies the motto of a brand. These days almost every brand has a slogan that mostly gets used for promotion. On a packaging box, you could notice the slogan alongside the logo of the brand. Both of these factors are very important and need to get highlighted in the box. Make sure that you imprint it on the most visible side of the box. Study the box dimensions and where they could be most visible. Choose the appropriate printing method and use the right colours.
Customization options for firm cases:
Digital printing and screen printing are methods that get used to customize cardboard or paper board boxes. These printing methods are preferred not to get used on firm boxes. But what could be the reason? It is not that the firm packaging boxes are non-customizable. The reason is that these boxes are preferred to get customized with engraving, embossing, fabric, or embellished paper. In this way, the custom rigid boxes retain their luxurious appearance.
Layers of paperboard get compressed to form a rigid box. But a sturdy box does not look elegant if it does not get customized suitably. Have you ever seen a simple box with no modification whatsoever? These days it is getting difficult to choose a product to buy. Each product has packaging that represents the features of the item. And pursue us that we should buy the product. Now imprint your brand logo and slogan onto your packing boxes. And increase the worth of your products and promote the brand professionally.
