When comparing short-term rental properties, one of the major deciding elements that visitors evaluate is price. As a result, it’s critical to establish competitive pricing in your market.
If your prices are excessively expensive, you risk receiving fewer reservations and setting high expectations for your customers’ facilities and services. Failure to achieve these standards might lead to unfavorable experiences and, as a result, negative reviews.
What is vacation rental dynamic pricing?
Algorithms are used in dynamic pricing to compute and alter prices in real-time. Using this pricing technique, you may adjust your rates to enhance bookings and profit margins.
It’s a tactic that the hospitality sector has adopted for decades. It uses artificial intelligence and machine learning to alter your nightly prices depending on supply and demand. Consider it your magician, who is continuously striving to boost your income.
So, how do you decide on a nightly rate? To begin, various factors must be considered before determining your starting pricing. Among these are your operating costs, the rates of your rivals, and the peak season dates in your location. This first analysis step is critical for determining your pricing schedule and, once done, will enable you to apply the dynamic changes that you feel are suitable.
Conversely, pricing your rent too cheap is not a good idea. Although you may have more reservations soon, your earnings will be reduced in the long run.
The idea is to locate the sweet spot: rates that will pique your prospective visitors’ interest while covering your expenditures and making a profit. It is, however, not a simple process. Seasons, adjacent events, competition, duration of stay, and so on are all factors to consider. Implementing dynamic pricing for short-term rentals will allow you to remain competitive while still generating money 365 days a year.
Similarly, your adaptability to the present scenario will be critical. Occasionally, circumstances beyond our control might lead to demand increasing or decreasing, as we saw during the COVID outbreak in 2020 when demand for vacation rentals in certain locations increased as visitors avoided hotels in search of venues with more space and privacy.
The capacity to adjust your short-term rental prices and react to the current scenario will help you to maximize your vacation rental company.
What exactly is the distinction between dynamic pricing and revenue management?
Although dynamic pricing is one of many revenue management solutions, the two terms should not be used interchangeably. Both notions assume that your rates fluctuate according to established criteria and depend largely on data and technology to produce the most accurate forecasts for proper pricing.
However, these phrases should not be confused with discount methods since dynamic pricing and revenue management raise prices, especially when demand is high.
The Advantages of Dynamic Pricing for Vacation Rentals
Boost your total income
You may alter your nightly rate using dynamic pricing to maximize your total income in the long term. For example, if your calendar indicates a lot of 3-day weekend reservations, you might lower your rates on Wednesday to promote longer stays.
By fine-tuning your rates in this manner, you will see a shift in income in the long term, as all of these minor price adjustments add up to a large amount, which will likely raise your profits over time as well.
Time is money.
Working out which rates to charge when may be difficult, but by allowing short-term rental pricing tools to optimize your rates, you remove the uncertainty from the pricing.
If your pricing is too high, you risk losing reservations, and if you undercharge, you risk losing money. This issue will be handled by dynamic pricing, and you will save hours of effort.
Increase occupancy and duration of stay.
Smart pricing enables you to fill the gaps between bookings better while achieving longer stays via dynamic minimum stay approaches. Dynamic pricing for short-term rentals allows you to obtain as many reservations at the best available prices.
When vacation rental owners and property managers employ dynamic pricing, their occupancy statistics become more constant, and their income streams become more stable.
Outperform your rivals
You have a unique edge if your rivals attempt to determine their rates via guesswork, inflation, and competitive research rather than employing dynamic pricing.
Through essential data, you will have a deeper understanding of every area of your organization, giving your listing an advantage over the competition.
PRO TIP: Learn how to make money through Airbnb Rental Arbitrage without having to invest!
How are dynamic rates calculated in STR pricing tools?
Short-term rental dynamic pricing tools will begin with your average base rate. If your average nightly rate is $300 in peak season and $100 in low season, your basic pricing is $200. Although each tool calculates pricing differently, they all take the following elements into account:
- Seasonality: The tools alter your base pricing based on the time of year. To do this, they examine historical patterns in vacation rentals and hotels in your area.
- Days of the week: They examine the cost of lodging in your location depending on the day of the week and apply any required hikes or reductions.
- Lead-time: The amount of time that passes between the time people reserve your rental and their check-in date. This data is used by dynamic pricing technologies to give discounts to last-minute reservations (to fill in the gaps in your schedule) or to bookings made in advance (to guarantee the maximum possible occupancy).
- Vacation days and key events: After evaluating the occupancy of your local rivals, these tools will suggest the most in-demand periods. To limit the margin of error, provide a list of the major events in your region.
- “Orphan” days: There’s nothing worse than having gaps in your hectic schedule. As a result, these platforms will produce automated discounts to encourage people to book these “orphan days.”
- Personalization: In the end, it is up to the owners and management to select which method to follow. As a result, you may set a minimum and maximum price range that the tools will always adhere to.
Should you begin using dynamic pricing tools?
Fixed rates are becoming obsolete in the vacation rental sector, owing to short-term rental pricing solutions that employ powerful algorithms to establish a real-time pricing structure that matches market demand. Should you use dynamic pricing in your vacation rental company? It all depends.
Adapting your pricing to supply and demand or seasonality can help you to be much more competitive and profitable. Use Lodgable, they are integrated with dynamic pricing tools making it extremely easy to be able to manage all of your listings.