Creating an online marketing strategy is a bit tacky. It requires perfect planning with a lot of hard work and effort. But to make your marketing strategy more efficient, include Wikipedia in it.
Wikipedia can be a great way to boost your online marketing. You just have to follow a pattern to get it done. If you don’t know how to use this online encyclopedia to get market your brand, then here is a short guide for you.
This guide will tell you how you can include Wikipedia in your online marketing strategy to excel in your promotion plan.
Create A Wikipedia Page
First, you have to create a Wikipedia page for your brand. Creating a wiki page is one of the best ways to include the platform in your marketing plan. A Wikipedia page can show up high in the search engine result and can help jump start the Google Knowledge Graph.
You should not forget the fact that Wikipedia is the seventh most visited website in the world and hold the sixth position in terms of most visiting sites in the USA. It is one of the most used resources to get information about any subject.
You can hire certified and trustable Wikipedia page creation services to create your page. They will do the whole work for you, from research to publishing. The services will make the work easy for you. You just have to provide them with a brief about your business or brand.
Wikipedia backlinks are some of the most sought-after on the internet. Although Wikipedia backlinks are no follow but they are still valuable. No follow links of Wikipedia have the power to lead to more brand visibility and also build link diversity.
Also, Wikipedia pages rank high in the search engine, and it is called the boomerang effect in which the links within Wikipedia seem to get more recognition from Google even after the fact that they are no following.
Monitor Your Wikipedia Page
You should not leave your Wikipedia page after publishing it. Your page requires monitoring. It will help if you keep an eye on your Wikipedia page. Don’t forget that Wikipedia is an open source; anyone can edit it. And you don’t have to let someone else manage your brand.
You don’t have to check your Wikipedia page every day but once in a week is good. Detect any changes and make it clear if it is for your benefit or not. You can turn on the notification to get an alert when the editing is being made. You can also add the page to your wish list to check the notification of your page.
Use The Sister Projects Of Wikipedia
Most brands and companies are not aware of the organizational structure of Wikipedia. The site is practically run by a nonprofit organization called Wikimedia Foundation. The foundation has several projects running at the same time, which also include Wikipedia and many others too.
And you should have to consider all these projects to add to your marketing strategy. You can use WIkidata; the site is the repository of information available to third parties under creative commons licensing.
Wikimedia Commons is an information database but for media such as images, videos, maps, graphs, and other media. And anyone is allowed to donate the media to the site.
Benefits of Creating a Wikipedia Page
- You can enhance the credibility of the business.
- You can build trust through the page by making the facts available for the readers.
- Your brand will get more exposure and visibility through Wikipedia.
- You can use the backlinks to get the audience to reach your site.
- You can reach a global audience.
So, this is a short guide to using Wikipedia for your brand. You can include the Wikipedia page in your marketing strategy and can enjoy a better result. The Wikipedia page is now the modern source to enhance online marketing and get recognized by the target audience.
You just have to use it wisely to get what you want. So, create a page now and start using the most visited platform for your benefit.