Crafted drink brands have been on the rise in recent years. This is in part due to the increased focus on quality and sustainability in the beverage industry. As a craft drink producer, it is important to make your brand stand out from the competition. And one way to do this is by using custom stickers and labels. They can help to set your brand apart from the competition and make it more recognizable. Here are six ways you can make your custom beverage labels stand out:
1. Consider your target audience and what will appeal to them
When designing your custom beverage labels, it is important to consider your target audience and what will appeal to them. This means thinking about things like the design, text, and materials used on the labels. You want to create a look that will appeal to your target consumers.
2. Create a custom design for a unique look
One way to make your custom drink labels stand out is to create a custom design for them. This will give your brand a unique look that will be different from the competition. You can work with a graphic designer to create a custom label design that reflects your brand’s identity.
3. Think about materials that will stand out against the background
When choosing materials for your custom beverage labels, it is important to think about how they will look against the background. You want to choose materials that will contrast with the background so that the label is easily visible. This could mean using a light-coloured material on a dark background or vice versa.
4. Make sure the text is legible and easy to read
Another important consideration for your custom beverage labels is the text. You want to make sure that the text is legible and easy to read. This means choosing a font that is clear and easy to read. The text should also be large enough to be visible from a distance. This will help ensure that people will be able to identify your brand and understand the message you are trying to communicate.
5. Opt for a waterproof label
If you are selling your crafted drinks in bottles or cans, it is important to choose a waterproof label. This will ensure that the label does not peel off or fade if it gets wet. Waterproof labels are also more durable and can withstand being handled multiple times.
6. Choose a label shape that is different from everyone else
Finally, you can make your custom beverage labels stand out by choosing a label shape that is different from everyone else. This will help your brand to be more recognizable. There are many different shapes and sizes of labels available, but if you are after a custom shape, look for die cut labels. The perfect way to create a shape that is unique to your brand.
Custom beverage labels are a great way to make your crafted drink brand stand out. By considering your target audience and choosing a custom design, you can create labels that will reflect your brand’s identity. And by thinking about materials and text, you can ensure that your labels are visible and easy to read. Finally, choosing a unique label shape will help your brand to be more recognizable. By following these tips, you can create custom beverage labels that will make your brand stand out from the competition.