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Wednesday, June 12, 2024

The Story Behind The Fashion Label The Black Stussy Hoodie

Founded in 1974, The Straits Times is Asia’s oldest subscription-based newspaper. For nearly five decades, it has been a household name for readers of South and Southeast Asia. Apart from publishing Black Stussy Hoodie international, regional and local news on a daily basis, the company offers fact-checked opinion pieces as well as syndicated articles from publications around the world that are tailored to meet its readers’ interests.

Straits Times Writer Straps: Who Am I?

I’m a freelance writer who’s been writing for the Straits Times for over 10 years. I’ve also been a regular contributor to the website Fashionista since its launch in 2011.

In 2013, I started my own fashion label called The Black Stussy Hoodie, which is based in Singapore. The label is named after one of my favorite brands, Stussy, and the black hoodie is my signature piece.

The Stussy Hoodie is a streetwear brand that offers a range of casual wear, including hoodies, t-shirts, and caps. We’re all about comfort and style, and our pieces are designed to be easy to wear and easy to style.

Our goal is to provide affordable, stylish clothing that can be enjoyed by everyone. We believe that fashion should be fun and accessible to all.

We’re currently available online and in select stores in Singapore. We hope to expand our reach soon so that even more people can enjoy our clothes!

The Stizzle

When Ayana Jamila, the founder of The Black Stussy Hoodie. It was in college, she was always looking for the perfect hoodie. She wanted one that would be comfortable, stylish, and affordable. After much searching, she was unable to find anything that met her criteria. So, she decided to create her own hoodie label.

The Black Stussy Hoodie is a fashion label that specializes in black hoodies. The hoodies are made of 100% cotton and are machine-washable. They are also affordably priced, making them accessible to everyone.

The name “The Black Stussy Hoodie” was inspired by the iconic streetwear brand Stussy. Like The Hoodie is simple, yet fashionable. The goal of the label is to provide high-quality hoodies that can be worn by anyone and everyone.

So far, The Black Hoodie has been a huge success. The label has been featured in many publications, including Vogue and Harper’s Bazaar. Jamila’s goal is to continue to grow The Stussy Hoodie so that it becomes a household name.

The Start of TBS The Black Stussy Hoodie

In 1998, Shawn Stussy, the founder of the clothing brand The Stussy Hoodie, was living in New York City and working as a designer at a skateboard company. One day, he decided to start his own company and sell his own line of skateboard decks. He started with just a few designs, but quickly began to gain popularity for his unique style.

In 1999, Shawn moved to Los Angeles to pursue his dream of starting his own clothing line. He started by selling T-shirts out of the trunk of his car. Shortly thereafter, he began selling hoodies with his now-famous “Stussy” logo on them. The Black Hoodie quickly became a hit among skaters and hip-hop fans alike.

Today, The Black Stussy Hoodie is one of the most popular streetwear brands in the world. Shawn’s unique style and vision have made The Stussy Hoodie into an iconic fashion label.

Brands over the years

The Black Hoodie is a fashion label that has been around for years. It is created by Shawn Stussy, who is a well-known designer in the industry. The label is known for its unique designs and edgy style. The Black Hoodie has been worn by many celebrities and has been featured in magazines and movies. The label has also collaborated with other brands, such as Vans and Supreme.

Sales and Adidas Partnership to name a few!

In 1998, Shawn Stussy sold his company to the London-based fashion house of Supreme. The brand was founded in 1994 by James Jebbia and has been a skatewear stalwart ever since. In 2002, Supreme opened its first retail store in New York City’s Soho neighborhood. The brand now has stores all over the world, including London, Los Angeles, Paris, and Tokyo.

In 2014, Supreme collaborated with the iconic sportswear brand Adidas on a line of clothing and footwear. The collection featured reworked versions of Adidas’ classic Stan Smith sneaker and track jacket. It was a huge success and solidified Supreme’s status as a major player in the fashion world.

In 2016, Supreme collaborated with another venerable fashion label, Louis Vuitton. The collection featured reworked versions of LV’s classic monogram print and included shoes, wallets, hats, and other accessories. Once again, the collection was a huge success. And sent shockwaves through the fashion industry.

The Stussy Hoodie is a direct result of Shawn Stussy’s keen eye for style and trendspotting ability. He took a simple hoodie and gave it a unique twist that has made it one of the most coveted items in streetwear today.


It’s amazing how such a simple garment can have such a rich history behind it. The Black Stussy Hoodie has been worn by some of the most influential people in the world and has become a symbol of counterculture. Whether you’re a fan of the brand or not, there’s no denying that the Stussy Hoodie is an iconic piece of fashion.

Jack henry
Jack henry
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