In this digital era, websites are never static. Websites are the central hub for law firm SEO company, which means they are dynamic channels for publishing content on a daily basis. But sometimes lawyers’ websites need a redesign.
When that moment comes, getting the redesign done is critical. Potential clients will most likely know about your company via your website, which will provide them with their initial impression of the quality of your services and your credibility as a legal expert. That is why search engine optimization services have been a crucial concern from the beginning.
SEO for lawyers is always a complex topic. You need to rebuild your website and add some more interesting information. This blog will tell you when and why you need to redesign your website.
And offers a checklist to make sure what to do and when?
SEO Checklist for Law Firm Website “Redesign”
When redesigning your website, SEO should be your first focus to ensure its success. The majority of customers find legal services online, mostly through search engines such as Google, Bing, or Yahoo. If you do not update your website with SEO in mind, you might be losing out on a large number of prospective clients and leads.
Checklists to ensure that your new online presence is set up for long-term Lawyer SEO Services.
Conduct competitive research:
An in-depth examination of your rivals’ websites might give you inspiration for your own rebuild. Perform SEO competitive research to better understand your competitor’s website structure, content types, and keywords for which they rank higher. By doing this research, you will be able to define the must-haves your audience demands and potential ranking opportunities that will help you compete with others.
Execute keyword research:
Keyword research is an important part of the SEO strategy; moreover, by analyzing the trending keywords that are more likely to appeal to your audience, you can also use long tail and short tail keywords during the redesign of your website.
In this way, you may easily reach your target audience by using trending keywords.
Audit your current content:
The content of your pages, from blog posts to landing pages of websites, is one of the most important indicators of the importance of your site. An SEO content audit assists you in determining which of your pages your audience prefers, which may be superfluous, and which require improvements before becoming a part of your new site.
Refine and update your data architecture
Website visitors should be able to simply access your services, learn about your lawyers, and obtain useful information about their legal difficulties.
Website visitors should be able to find easy access to services such as a law firm SEO company or grasp information on legal issues.
Starting by mapping your current structure and then contrasting it with the structures discovered in your competitive analysis. Finally, design a new sitemap that is more in line with your primary content categories and user expectations.
You want to design a user-friendly interface for your website.
Website Page Optimization:
The loading speed of your website plays a crucial role in SEO and user experience. Some older websites tend to slow down because they become bloated over time because of old pages and large graphics that may increase a website page’s loading time.
Your redesign can handle these difficulties by compressing and optimizing all visuals and pictures to the appropriate size. It also allows you to ensure that moves are appropriately inserted and that HTML coding is as minimal as feasible. If you are on the topic of images, then you will make sure that you are not using others’ images because in this way you face copyright issues.
Check for mobile compatibility
Since Google launched its mobile-first index, having a website that operates well on both tiny screens and desktop computers has been critical to the law firm SEO company. A mobile-friendly test should be ongoing in your redesign project. Everything from the design to the content and navigation should operate effectively on smartphone and tablet displays.
Change your XML Sitemap:
Consider your XML sitemap to be the blueprint for your website. It’s how search engines like Google and Bing know what to look for and how to index your content. Make sure before you launch your redesigned website that you update your XML sitemap so it includes all your current pages, URLs, and navigation.
I hope this information will be beneficial for redesigning your law firm SEO website. Use SEO and understand the SEO recommendations that are beneficial for the redesigning of law firm websites.