Operating a manufacturing business is not easy. It involves a lot of time, effort and patience on the part of manufacturers who need to focus on everything, from streamlining day-to-day operations to gaining new leads. In this scenario, they barely have any time left to boost manufacturing sales and grow their company.
Partnering with a good manufacturer marketing agency can help to take some pressure off their shoulders. With a reputed marketing agency by their side, manufacturers can focus their energy on running the business while the agency handles tactics such as email marketing, SEO, content marketing, and social media.
But now the most important question arises, how to select the right marketing agency for manufacturers? Here, we will whittled a list of top 8 questions that you need to ask your chosen marketing agency to make sure they are the right choice for your business. So, let’s begin.
1. What are your agency’s strong suits?
Manufacturing marketing encompasses a myriad of disciplines, from search engine marketing to paid media to inbound marketing and much more. To make sure your manufacturing company obtains the best results, go for a multifaceted agency that can help you with all your marketing requirements.
2. Can you share your portfolio of previous works?
You can directly ask your preferred digital marketing agency to share their portfolio of previous projects. Looking at their completed projects will help you get a feel of their work quality and determine if it fits your requirements. You can also do your own research on Google to have a look at the agency’s previous works.
3. Can you tell me the names of some of your current and previous clients?
This is a crucial question to ask before you start working with any agency. If your chosen company only has experience of working with tech companies, they may not offer the best digital marketing for manufacturing industry.
On the other hand, if the agency works with too many clients in your industry, it may be a red flag too. Although they may have a thorough understanding of your industry, they may also be working with your direct competitors.
4. How much work will you outsource?
A lot of marketing agencies outsource some small tasks to other individuals or freelancers in the industry. Typically, digital marketing companies are busy places with an array of tasks to deal with. So, it’s important to find out what kind of tasks do they outsource.
If they are outsourcing small tasks such as content or copywriting, it is fine. However, if they are altogether outsourcing website design or rebranding, it may not be a good sign.
5. Do you have any industrial engineers on your team?
For many manufacturing companies, including product manufacturers, spare parts manufacturers, custom manufacturers, engineers present the best chance of winning new customers. These engineers are aware of the technical business aspects and play a crucial role in driving procurements and sourcing for a business.
If your chosen marketing agency truly specializes in manufacturing industry, they will have at least one industrial engineer on board. This will help them craft marketing strategies that resonate with the ideal customers of your business.
6. What project management tools do you use?
If you want to ensure that you are not working with an agency that wastes your valuable resources and budget on project management tools, make sure to ask this question.
Inquire about the systems your potential marketing agency is using to optimize communication between their clients and team members. Make sure they have a robust system in place so that your money dedicated to marketing tasks really helps to boost your bottom line.
7. What is your onboarding process and how long does it take to complete?
The way in which a marketing agency brings all team members, both on your marketing team and their team, in sync is a crucial aspect of long-term success. Having a simple, streamlined, and well-though-out onboarding process showcases the efficacy of your chosen agency and demonstrates how much they value good relations.
8. When can I expect to see the results?
A good marketing agency will set goals that are practical, measurable, relevant, attainable, and time-bound. They should also give you a set schedule, where they and your team will sit down together to measure success of your digital marketing campaigns.
Remember, marketing is an iterative process and involves a lot of trial and error to find success. So make sure to choose a company that focuses on the importance of goal setting when addressing this question.
Hiring a marketing agency for your manufacturing business isn’t always an easy task. However, asking the right questions can help you shortlist the best options and finally make the best decision. You can also choose to work with StratMg, a renowned manufacturing marketing agency in Illinois. The agency offers a plethora of manufacturing marketing solutions with complete focus on boosting their client’s bottom line.