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8 Benefits in Favour of In-Mould Labelling

When it comes to packaging, you want a product that looks good and stands out from the competition. 

For the same reason, in-mould labelling (IML) is becoming increasingly popular among brands. In-mould labelling, created with the help of injection moulding machines, provides a durable label that will last longer than traditional labels. This type of labelling is more like melding into the surface of the product than applying over it. 

But let’s not stop there! There’s more to in-mould labelling than you think. 

In-Mould Labelling Process

In-mould labelling (IML) means decorating the plastic component with a label using injection moulding machines. 

Simply defined, plastic is injected over a preprinted label that has been automated into the cavity of an injection mould. With the label permanently fused to the plastic portion, this results in a decorated or “labelled” plastic part.

Here are eight benefits that make IML a must-have for any brand. 

Longer-Lasting Labels 

The most important benefit of in-mould labelling is the durability of the label itself. 

Traditional labels can easily peel off or get scratched over time or in transit. But IML fuses the label and plastic together during production, making it much more resistant to wear and tear. 

It means your products will look better for a longer period while also making them stand out on store shelves. 

Perfect for Frozen Goods

Brands that produce refrigerated products worry that labels might come off due to condensation. But, it would not be a problem with in-mould labels. 

IMLs are a solid solution for refrigerated and frozen goods because they are stable to extreme temperatures and resistant to humidity.

Cost Efficient 

When compared to traditional labelling methods, in-mould labelling offers cost efficiency. Instead of purchasing adhesives and labels separately and applying them to each product manually, the labels are already melded into the moulding process. 

So there is no need for additional materials or labour costs. It makes it easier and more cost-efficient for businesses to produce their products with quality labels that look good and last longer. 

Excellent Quality of Print

One thing brands must not compromise with is the quality, be it the inside or the label outside. It’s the overall quality that sets a brand apart from the competition. 

In the same way, in-mould labelling is better known for its print quality. 

Low Scrap Rate 

In-mould labelling also has a low scrap rate since we print all the labels in bulk before applying them to each product. 

It eliminates any potential human error that could occur when applying labels by hand and reduces waste since there is no need to discard any misprinted or damaged labels during production. 

With IML, you do not have to worry about losing customers due to poorly applied or outdated-looking labels since all your products will have consistent branding throughout their entire lifecycle.  

Hygienic

Some businesses have more strict hygiene codes than others. One of the worries of those businesses is manual labelling. It is because, in labels or packaging, nicks, creases, and scratches can hold bacteria. 

However, IML closures are more hygienic because they can withstand scratches and won’t crack, shrink, or wrinkle easily. All this calls for better hygiene than any other labelling process. 

Reduced Production Costs

The cost of production is reduced mainly because of shorter production times. IML closures can be created in a single process, eliminating the requirement for transportation or warehousing of blank closures. 

Recyclable

In-mould labelling is safe for our environment. Since the label and packaging are of the same material, they may both be completely recycled. This makes it a brilliant choice for businesses that practice green methods.                                                       

Conclusion 

In-mould labelling, which uses injection moulding machines or blow moulding machines, has many advantages over traditional labelling methods. It has cost efficiency, low scrap rate, durability and consistency. 

With IML, you can ensure each product will have an attractive label that stands up against wear and tear over time. It all ultimately translates to your branding looking fresh and modern while increasing customer satisfaction. 

By switching to in-mould labelling for your business’s packaging needs, you can guarantee your customers a quality product every time they shop with you!

For more information, you may directly talk to a service provider, who can guide you better for your needs and provide you with the right advice.

Ahsan Khan
Ahsan Khan
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