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7 Data Storytelling Tips You Wished You Knew Earlier

Data visualization is not a novel concept as most people might think. It has been around for centuries. Digital designers have long been striving to bring numbers to life by telling a compelling story through data. Data storytelling helps you focus on what matters most for your business and assists you make the right business decisions at the right time. 

By offering useful insights to all the stakeholders and helping them make sense out of the data, you can easily bring all the stakeholders on the same page and develop a consensus about business decisions. You can also save a lot of time and make the right decisions faster, which helps you stay ahead of the competitors. Data storytelling can give you a competitive advantage over other players in the industry.

How can I do data storytelling the right way? That is exactly what we will discuss in this article. In this article, Anti-Dos will highlight seven data storytelling tips nobody told you about earlier.

7 Data Storytelling Tips To Tell Compelling Stories

Here are seven tips that will help you tell engaging data-backed stories to your audience.

  1. Focus On Data

When you are creating data visualization, try to make it as simple and focused on data as possible. For instance, if the data visualization is about immigration, it should clearly show that without distracting from major immigration routes. The simpler the visualization, the easier it will be for the viewer to digest the data and make sense out of it. At the end of the day, the core purpose of data visualization is to make it easier for users to make sense out of data instead of getting more confused by it.

  • Use Labels That Are Easy To Understand

There are some data visualizations where there is a lot going on. You can not simplify those but at least you can add labels to make it easier for users to understand the data visualization. This makes data more accessible and also provides more context to viewers. If possible, you can even provide a colored key that defines different data variables. This minimizes the time a user takes to interpret the data visualization and increases data comprehension.

  • Choose The Best Visualization For Your Data

The primary objective of data storytelling is to tell the story using data in the best possible way. There are many different ways to represent data and you need to choose the one that aligns with your data storytelling needs. When presenting your data to make your case, highlight data that present your case in the best possible way while keeping other data in the background. This way, your target audience pays attention to that data first and then moves on to the next data set. 

Let’s say, you want to display the market share of different companies in your industry. A pie chart is one of the best ways to represent that type of data. Meanwhile, a bar graph is one of the best ways to represent two-dimensional data as you can put them on two different axes, horizontal and vertical axes. If you want to show progression or changes over time then, you must use a line graph for that purpose. Choosing the right kind of data visualization for your data is critical as it increases the effectiveness of your data storytelling and conveys the message easily.

  • Tell a Complete Story

What makes data storytelling so compelling is that it enables businesses to communicate complex data in a more easily digestible way.  You can tell a rich story through a single visualization or do the same with multiple data visualization. Data storytelling also makes it easy for your target audience to connect the dots and get a clearer picture. You can also use multivariable data to tell a coherent story that your target audience can easily make sense of and get engaged in. Even if there are many variables, you should find a way to present data in a meaningful way.

  • Arrange and Organize Data For Understanding

Another mistake most data designers make is they don’t organize and arrange data which makes their data visualization look more complex. Due to this, people struggle to make sense of data. You don’t want to confuse your viewers by presenting unstructured data in front of them. Invest in a DDoS protected dedicated server to ensure business continuity.

By arranging and organizing data, you can drastically improve the experience your target audience has with data visualization. This subjects users to less mental fatigue as they can see data in order instead of joining multiple pieces of a puzzle together to get a clearer picture.

  • Compare For Context

Most people think of data visualization as displaying data but did you know that you can even compare data points through data visualization? When you compare data, you can get more context and visibility into the data. You can identify useful patterns, connect the dots and make future projections based on that data comparison. It also helps you know the background information and helps you fill in colors in your data story by providing context. This also enables businesses to taking the right decisions at the right time which can help them stay ahead in the race of their competitors.

  • Make It Visually Appealing

Last but certainly not least is to make your data visualization as eye-catchy as possible. Use colors, visualization, and fonts that can create a great first impression and make your data visualization stand out from the crowd. You can also offer cues through colors and shapes. Size also plays an important role in enhancing the looks of data visualization. Make sure you choose fonts carefully and intentionally for your data visualization. All these visual elements can either make or break your data visualization and data storytelling. Take your time in choosing each element and make sure they create a visual impact when combined. How do you tell data stories? Share it with us in the comments section below.

Ahsan Khan
Ahsan Khan
Hi, I'm admin of techfily if you need any post and any information then kindly contact us! Mail: techfily.com@gmail.com WhatsApp: +923233319956 Best Regards,

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