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7 Crucial Factors for Optimising Your Web Design for Search Engines

Every website owner wants to have a high ranking on Google. To achieve that, having a well-designed website is essential. With more than 73% of internet users reporting how important web design is, it couldn’t be more apparent how crucial an effective web design is. In this blog post, we’ll share 6 important factors that can help you optimise your website for a higher ranking on search engines, but before we get into that, let’s understand why SEO optimised website is so important!

Why SEO-optimised Web Design is Important?

You might think that once you’ve got your website designed, you’re done with it. After all, the site has been built and launched. And you can now sit back and wait for the traffic to roll in with off-page links here and there. But there’s more to it than that.

  • Bad Website design can waste all your SEO efforts. For example, a potential customer may find your web link, but once they click on it, they might encounter the error ‘404’. It will waste all your efforts of bringing the user to the website and losing their trust in you as well as in search engines.
  • Another problem is that users may not like your web design, and they’ll leave the page immediately. Many factors affect this decision, such as; poor layout, bad colour combinations, lack of content on the homepage, slow loading time etc.

You need a professional web designer who can help you optimise your websitefor search engines and make it more user-friendly so that visitors are more likely to stick around longer on your site.

How to make your Web Design SEO-Friendly for a Higher ranking

Create an Effective Site Structure

A well-structured website can significantly improve your SEO efforts and make it easier for search engines to find relevant content. A good site structure includes internal links (links to other pages within your site), external links (links to other sites), and image links (links embedded within images). You should also utilise meta tags such as title tags and meta descriptions which can help attract visitors by providing relevant information about the page’s content.

Mobile Friendliness is the key

According to Google, over half of all searches now take place on mobile devices. If you do not optimise your site for mobile devices, you will miss out on a huge fraction of customers that would have been a part of your customer base. Make sure all pagesload quickly, look good on different screens and don’t take too long to load.

Images and Videos for better Visuals

Images and videos can help improve user engagement on your site, which can help boost rankings in search engines. If you use images or videos on your site, make sure they’re optimised for web design and SEO purposes! The images used must be high-quality and relevant; include captions when necessary and use alt tags that accurately describe each image so that search engines know what they’re looking at.

Focus on Fonts

Fonts are important for readability and user experience and affect how your site appears in search results. Use font sizes that are readable but don’t go overboard with small types. You want people to be able to read your page without having to zoom in or squint at their screens. The best fonts for readability are sans-serif fonts such as Arial, Verdana, Trebuchet MS and Tahoma. The body text size should be at least 12px for desktops and 16px for mobile devices.

Have a Sitemap

Sitemaps are an essential part of any website’s architecture. They allow search engines to easily find the content that they need to determine the site’s ranking on their results pages. You can include a sitemap with your HTML code, or you may choose to use a third-party service that will automatically generate one for you.

Broken links are links that don’t lead anywhere when clicked on. These are bad for SEO because search engines like Google will penalise sites with broken links by lowering their rankings on search results pages.  You can check for broken links on your own by running a quick text search through all of the pages on your site, looking for anything that reads “404,” which means “page not found.” If you find any broken links, contact the web designer to fix them as soon as possible so that there is no negative impact on your rankings.

Load Time

The longer it takes for your page to load, the more likely users will leave before they even see what you have to offer them. If your site is slow, it’s not just annoying for visitors but also hurts your search engine rankings! Google wants websites with fast load times so that users will keep coming back and stay engaged with their content.

Final Words

As a final remark, optimised website is what matters in SEO. If you want to be ranked high in Google search results, then you should have a website that is easy to navigate and has great content. If you’re looking for an expert who can help you with professional website, the team at Make My Website can help! They have years of experience in all facets of web designing and SEO ranking. Get in touch with them today!

Jack henry
Jack henry
Hi, I'm admin of techfily.com if you need any post and any information then kindly contact us! Mail: techfily.com@gmail.com WhatsApp: +923233319956 Best Regards,

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