Living in the digital era makes many of us want to try new hobbies that eventually turn into profitable freelance jobs. Creating YouTube content is one of those hobbies that many people around the world have mastered. Whether they just filmed a funny moment in their life, intentionally created a unique video of their DIY project or shared their experience on something, they went viral and started earning a significant amount of money. If you’re planning to do the same, but you’re unsure how to achieve it, you’ve come to the right place. Keep reading for the top 6 secrets of becoming viral on YouTube.
Create unique content
One of the main characteristics of viral videos is uniqueness. You need to think about the type of content that no one has created yet and try to find your way to the hearts of the audience. That may require a thorough research process, or you might come up with an idea on the most random of occasions. If you want to start your YouTube career, sit down and think about the type of content people would enjoy but still haven’t had the chance to see online. Talk to your friends or family, and check out online content that might provoke ingenious ideas and lead you to success.
After you’ve found the niche for your YouTube channel, you need to remember to stay consistent with the content. Filming with professional gadgets and posting videos regularly is crucial to get as many views as possible. Your followers need to remember you and come back to your channel regularly to help you increase your conversion rate and get a high number of clicks. If you don’t have too much free time to film videos regularly, think about filming a series of videos in advance, and post it once or twice a week to start. Alternatively, you can wait to see the comments and potentially change your direction if you notice negative reactions.
Invest in quality equipment
What device to plan to use to create YouTube content? Is it going to be a smartphone or a professional camera? While the newest smartphone technologies offer excellent video quality, they still cannot entirely compete with professional filming gear. That’s why you should invest in one of the high-quality Canon cameras to make the most of your content and show the audience you’re a serious content creator. When you buy a Canon camera, you’re investing in ground-breaking features and image quality which will show your audience you’re determined to offer them only the best video quality.
Have a clear point and keep it short
Do you stick around for a long video where a person never gets to the point? Neither will anyone else. That’s why you should learn from other creators’ mistakes and always have a clear point in your videos. Ideally, you will have snippets of the main points from the video that you’ll put at the beginning so your subscribers will know what to expect from the newest video. Don’t make videos longer than 15 minutes if you’re doing tutorials. For funny videos, keep them to five minutes but, ideally, they shouldn’t last longer than two minutes.
Know your audience
Every content creator must know their target audience to know what type of content will go viral. So, according to research, people between the ages of 15 and 35 are the most likely to watch YouTube regularly. Men are more likely to watch YouTube, but women don’t fall behind a lot, so you can adjust your content to appeal to both genders if you think it will bring more views. So, do your due diligence before you decide on the type of content you want to create to make sure you’re targeting the right audience.
Share videos on social media
Social media platforms like Facebook, Instagram, and Twitter allow users to share links to other websites, including YouTube. If you have a strong follower base on some of these platforms, you can use them to spread the word about your YouTube channel and increase your conversion rate. Once you share the video, followers will reshare it, comment and make the videos reach people who don’t follow you yet. On top of that, you can promote the video on social media or via YouTube advertisers and attract more audiences quickly.
If you’re looking to start a new career as YouTuber and you need handy tips to help you become viral, our suggestions will be invaluable. Read them carefully, and do your research afterwards. Pick up tips from other YouTubers and think about strategies that could help you become the next number one on YouTube. As long as you remember to invest in quality equipment, know your audience, stay consistent, create unique content, and share videos on social media, you will have no problem becoming a successful YouTuber.