You want to make money quickly in e-commerce, but you don’t know how to do it. You have already found the product to sell, the right supplier and established your marketing strategy. Everything is ready for you to launch, but you begin to doubt. Will I get there? A question is on your mind: how to create a quickly profitable online store? We detail how to achieve this in 5 steps.
Step 1 – Prepare your project well upstream to create a quickly profitable online store
It is important to clearly define your figures before embarking on e-commerce. Depending on the monthly net income objective you are aiming for (after deducting various charges), you must determine the number of sales to be made on average over a month.
Example:
- Your goal is to earn 1000 € per month with your online store, which represents, with social charges, a margin of 1500 €.
- Your average basket is €80 and you make a margin of 50% (a product purchased for €40 is resold for €80). So, to get $1500 margin you need to make 1500 x 2/80 = 37.5 sales per month (or about 10 each week).
- Assuming that the average conversion rate is 3% (i.e., 3 sales per 100 visitors), you should obtain 38/0.03 = 1266 qualified visitors each month, or approximately 43 visits per day and more of 320 every week.
It is therefore essential to establish a business plan to know where you are going. You must ask yourself the following questions:
how do I attract visitors to my site every month? What do you need to put in place to get regular traffic? Will my site be easy to find?
Do not hesitate to call on professionals social media verification agency to help you see things clearly. You can analyze sales traffic from big platforms like Amazon. This allows you to check if the market is competitive.
You can also determine what your strengths and weaknesses are compared to other sellers. It is preferable to focus on a niche market to be able to respond to very specific requests. Then, you will have to define the legal status of your company and complete the administrative procedures to become an independent professional.
Step 2 – Create your online merchant site
Now that your project becomes concrete, it’s time to go through the stage of creating your website.
3 options are available to you:
1 – Call on a specialized web agency that will take care of the creation of your site (this option can be expensive depending on your initial budget).
2 – Build your own site using a CMS like WordPress.
3 – Choose a SaaS solution (Software as a service). For a monthly subscription, you integrate a commerce platform like Widish, Dropwise, Shopify.
Your site must correspond perfectly to the expectations of your customers, you must be able to navigate easily from one section to another. It must be responsive, that is to say accessible on all media (tablet, computer, telephone).
If you’ve ever thought of your brand name, great! If not yet, try to find one that is easy to remember, if possible related to your product. And above all, it is imperative to reserve a domain name for your e-shop.
It gives your customers a sign of seriousness and prevents Google from considering you as a subdomain of a website building solution.
Step 3 – Be visible on the internet to quickly earn money in e-commerce
This is the key element that will determine your success. Even if your site is not yet perfect in your eyes, it does not matter! You will have plenty of time to improve it later because:
- The feedback from your first customers will be important to give you credibility;
- Your first sales will bring you some cash that you can inject into your business;
- Indexing your site can take up to several weeks if you have opted for natural referencing;
- Your website can serve as a medium for discussing with your banker or potential partners.
Be present on social networks, create content, bring something new.
Step 4 – Attract customers to sell well online
Now that your site is finalized, you will have to bring in potential customers. It is therefore important to choose a marketing strategy among the following three:
SEO natural referencing
This marketing strategy is quite simple: find keywords for the products you want to offer, then make sure that your site ranks well on them. This solution requires time and patience, but it is very beneficial.
Paid referencing
The biggest disadvantage of paid marketing is that you have to invest a lot of money before you know if you are going to make a profit. Google Ads is the best way to reach Internet users:
Ads advertising inserts are placed on the first page of Google, offering significant visibility to advertisers. Facebook and Instagram offer paid ads at a lower cost while targeting the audience that would likely buy your product.
Marketing Platform
Instead of creating your own store and using some type of marketing to acquire traffic, you can leverage one of the major e-commerce platforms:
- Amazon;
- Etsy;
- eBay.
Step 5 – Build customer loyalty on your website
Create a newsletter
Once the first sales have been made, it is a good idea to follow up with your customers for a new purchase by publishing a newsletter. This allows you to strengthen the relationship with your buyers and find new prospects.
Build a relationship of trust
The key to a business relationship is trust, so make sure your site reflects a positive image. Don’t forget to check that you give reliable information on delivery, means of payment, guarantees in the event of a problem, a contact number, that the photos are representative of the product.
Put yourself in your customer: would you like to order on your site?
Now that you have all the cards in hand to open an online store, all you have to do is start and put all the chances of success on your side. With tenacity and the desire to win, your business will certainly succeed. So, what are you waiting for to get started?
Your eCommerce website should be your first focus because it attracts new clients and retains existing ones by creating a positive first impression.
To prevent visitors from leaving your website, make sure your site loads pages swiftly and efficiently.
Additionally, your website must be simple to use.
Customers will quit your website if they open your homepage and can’t find the pages they want to see.
You need to have high-quality copies and photos if you sell things.
Product images, product descriptions, CTAs, and customer reviews can all help to convert leads.
Additionally, keep an eye out for chances to upsell your consumers, which entails making suggestions for additional, related things when they are checking out.
Make the checkout procedure as quick as simple as you can for your customers. And don’t forget to show off your security badges so that customers may browse your website with confidence.
