You have probably heard of the phrase “content is king,” and even if you haven’t, you surely can not miss the sheer amount of content created daily – it’s everywhere. As such, if you are a business or a content creator, you understand the importance of creating great videos.
If you have made the perfect promotional ad or online video for your business or brand, then it’s time to focus on the voice it has. The voice-over is one of the most compelling aspects of content creation, with the ability to convince and engage audiences. If that’s the case, but you aren’t sure what to look for, here are 4 industry-level tips for choosing a great voice-over artist.
Understand Your Audience
When selecting a voice-over artist for your project from the many online companies, such as Voquent, that offer this service, you will need to consider your audience and properly understand who they are. This depends on the type of project you need the talent for, which will be explained below. However, generally, your audience plays a significant role in the voice you need. For example, if you are a legal business looking for a voice-over artist for an advertisement, you wouldn’t choose a voice-over artist specializing in voices for goofy characters, nor would you select someone with a young voice – It suggests inexperience.
Consider the Content You Need the Talent For
As mentioned above, an influential factor to consider when selecting a voice-over artist would be the type of content you need the talent for. If you are looking for a voice-over artist for a character or characters in a movie, they need to convey personality and emotion and have a wide range. If you need a narrator, this voice needs to sound authoritative, wise, and welcoming, but most importantly, be able to hold an audience’s attention; think of David Attenborough.
Experience level is one of the most important considerations when choosing a voice-over artist. That isn’t to say that you should never give newcomers a chance. It just means that, with voice-over talent, more expensive artists have worked for many clients and refined their skills. Working with someone with little experience might prolong the project deadline because they would most likely need more direction than someone with experience. Hiring an experienced professional means receiving a great product.
Understand Your Brand
Finally, another tip to help you find the best voice-over talent for your project, especially if you are a business, is to understand your brand. This begins with asking the question, “who am I?”. For example, what personality does your brand have? What tone do you want to take with your audience, and what style will they respond to? For example, if you want to set a serious tone and come across as authoritative or dependable, you’d need to use a voice with these traits. It would help if you found a balance between using a voice that your audience can relate to and a voice that can sell your chosen message.
While selecting a voice-over talent might be difficult due to the sheer number of choices available, these tips should help you find the best artist. Remember to keep your audience and brand personality in mind since these are the two most important aspects to consider.
Voquent.com’s casting search allows you to specify exactly what type of tone, medium, or vocal characteristic you are looking for. Simply input what you need, such as an authoritative female voice for B2B, and browse pre-recorded voice demos within this field to choose the best voice for you. Easy!