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Thursday, April 18, 2024

3 SEO tips too often forgotten

Today, what are the SEO tips to gain visibility? We often talk about content, keywords or backlinks. Content marketing and netlinking are the two most well-known SEO tricks. The ones that everyone talks about, but there are too often criteria that are forgotten, passed over and yet are just as important.

SEO Tip #1: Image SEO

Image referencing is an often forgotten SEO tip. We tend to upload them directly and insert them into the text, but this is a mistake. It is very important to reference your images well in order to acquire additional traffic from Google Images. You have to understand that Google does not understand images, so you have to make sure that Google understands them and understands the context in which they are inserted into the content.

Images have a lot of potential in terms of SEO.

For good referencing and a good user experience, it is preferable to insert a caption to each image.

SEO Tip 2: Local SEO

Google is increasingly taking local SEO into account, it’s an opportunity that too few people forget and it can make your website or business appear in the top search results. Whether you have an online or offline business, you can do very well with local SEO if you reach a local target audience.

To make good use of the local SEO tip and appear in the top search results, you can use Google my business. This is a good way to show up on Google Map and you also allow mobile users to find you and come to your business. It depends on your sector, but you can also use other services.

For a good local SEO, remember to use the name of the city where your customers are in your Google My Business title, but also in the content of your website. This way, you can get your Google Map listing AND your website on the first page. This is not negligible.

You should know that Google geolocates us 24 hours a day and your positioning (locally) in the search results may vary if the person using Google is in a neighborhood close to your business or not. Never hesitate to use semantic keywords that recall your neighborhood, your street and the city.

Call on an SEO agency to help you with your projects

SEO Tip #3: Mobile SEO

Why is mobile SEO important? First of all, because more than 50% of Internet users use their mobile phone to search the Internet. Also, because Google is increasingly taking mobile SEO into account in its algorithms. Google will favor websites that are accessible on mobile because it considers that an incompatible mobile site is not conducive to a good user experience. Internet users (mobile users) don’t like it, so Google doesn’t like it. Your site must therefore be fully responsive design.

To make good use of the local SEO tip and appear in the top search results, you can use Google my business. This is a good way to show up on Google Map and you also allow mobile users to find you and come to your business. It depends on your sector, but you can also use other services.

The example is more convincing for local businesses, if you have a restaurant for example, if you have local customers, you need to work on your local SEO and your mobile SEO. If you don’t have a mobile-friendly website you will be penalized by Google, or rather, your competitors who have a mobile-friendly website will be favored by Google and will therefore appear ahead of you in the mobile search results.

Have you noticed that SEO is an ever-changing beast? There’s no getting away from it. Once you think you know exactly what Google is looking for, an algorithm update throws a wrench in your plan.

However, there are some proven SEO strategies that will always be in practice. By implementing these tactics on your site, you improve your chances of SEO success while also future-proofing your website against Google’s inevitable changes.

There are three ways to affect change with SEO: on-page, off-page, and technical. In this post, I closely examine these SEO techniques and how to implement them.

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