You pressed the publish button and patiently waited for an avalanche of likes, shares, views, and comments to roll in. But what you witnessed was pure silence – we’ve all been there, haven’t we?
Using content and social media to market yourself is not something new, which means doing the bare minimum wouldn’t cut it anymore.
Over 4.4 million new blogs and 500 million tweets enter the web every day. Needless to say, content is everywhere on the internet, and thus, there’s a lot of noise.
To stand out from the crowd, you must do more than simply post content online. Here are six tips hand-picked by top content writing agencies in India to create awesome content that cuts straight through the clutter.
Nail Your Headlines:
What is the sure-fire way to ensure that people will click on a link to read your content? Yes, you guessed it right – a fantastic headline that is both attention-grabbing and appealing. Whatever the topic of your content is, a smart title will help it get more attention and increase its shareability.
So, what makes a good headline? It’s a lot like creating an effective email subject line. All you need to do is consider the four U’s while writing subject headlines:
- Useful: Why is the content valuable?
- Ultra-specific: What can someone learn from this content?
- Unique: What makes this content unique and compelling?
- Urgent: Why should I read this content now?
Top content writing agencies in India suggest incorporating as many of these traits in your headlines as possible for best results.
Make the Intro Count:
That awesome headline made your readers click on your content. Great, but what’s next? Now is the time for you to persuade your readers to continue reading. Of course, this is easier said than done. “Around 57 percent of page-viewing time is spent above the first fold – the intro section. For the second screenful of content, the ratio drops to just 17 percent, and only the most interested individuals make it further.” says a study by NN Group.
In other words, if your introduction does not immediately capture your readers’ attention, don’t expect them to stick around. The greatest method to keep your readers reading is to leap right into the substance promised by your headline.
Be in the Buzz with Online Trends
Your audience is most likely looking for content that’s trending today. And that’s why you need to find what’s causing the buzz. To do that, you can utilise online data to discover what’s popular.
For instance, Twitter provides excellent real-time data on trending topics and what people are talking about. Whereas Google Trends provides deep insight into the topics that people are searching for.
Keeping your content in sync with this online data allows you to optimise your content for trending search terms. This is one of the crucial techniques the best content writing agencies use to stay on top of emerging trends.
Stay Engaging Throughout
Regardless of how appealing your headline is or how snappy your intro is, if your content does not quickly engage your readers, they will bounce off the page.
Technically speaking, engaging content is vital for your visitors and search engine algorithms, especially after Google’s latest helpful content update.
Furthermore, interactive content helps you establish trust and engage with your target audience. Thus, keeping your content engaging serves as the foundation for all your online business promotions. Most content writing companies in India regard the notion of engagement very highly.
Audience Comes First
In content marketing, not one shoe fits all, especially when you’re creating content. Conduct thorough research about your target audience before you finalise the approach and tonality of your content.
Remember, always produce content keeping your target audience in mind. Ask yourself, “Will my readers find this content useful? If not, how can I present the information in a way that will pique their interest?
To put it in different words, don’t just write for anybody, write for a certain section of the readers.
In a content writing agency, understanding your audience helps you decide what information to include, the arrangement of the information, and the additional details required for the reader to grasp your content. Moreover, it also affects the tone and organisation of the articles.
Invoke Readers’ Emotions
Whether you’re a content writer working for a popular content writing agency or a freelancer working on new projects every day, invoking your readers’ emotions is paramount.
Humans are creatures of emotions. The better you empathise with your audience, the better their chances of sticking with your content. Not to mention, it directly affects your conversion rate and overall sales.
So make sure your work makes your readers happy, sad, angry, afraid, and even surprised at times. The lesson here is that your content will only be able to market itself properly if it can provoke emotional reactions from the readers. This also increases the chances of shareability, as people share more of what they connect with.
Wrapping Up
Implement these suggestions and observe how they affect the ranking and popularity of your content. Remember, content is king—you will never garner much attention if your content doesn’t provide relevant information that your audience is interested in.
So, keep experimenting with your writing style and studying your target audience to attain an edge over your competitors. Producing high quality content may seem like a challenge at the start, but as you continue to practise, you’re sure to get the hang of it soon.
