Is SEO all about keyword rankings? Is your goal achieved when your website is ranked on the first page of Google against a few hot keywords?
The answer is ‘no’. SEO isn’t just about keyword rankings and building domain authority but driving measurable results. So what are those general results?
Every online business owner invests in SEO with the ultimate goal to boost yearly revenue through online sales. If there’s no revenue or leads despite significant SEO growth, it’s of no use.
In this post, we are going deep to discuss seven surefire ways to scale your revenue with organic SEO. Excited, aren’t you?
1. Invest in Content Marketing & Copywriting
According to the Content Preferences Survey Report published in 2018, 71% of users viewed a blog post during their buying journey. And probably for similar reasons, 79% of companies use content marketing to generate leads according to SEMrush.
So if you are looking for ways to scale your revenue with organic SEO, investing in high-quality content production and copywriting is a prerequisite. People want to read useful content on your website. At the same time, they expect your services/products described in an engaging way highlighting all the USPs.
Organic scalability begins with content and goes hand in hand with on-site and off-site SEO, so respect content.
2. Create a Buyer Persona to Maximize Conversions Available Traffic
SEO professionals are obsessed with technical SEO aspects. Fast page speed, an exemplary user experience, and an appealing interface are the core focus. But have you ever considered buyer personas as part of the organic scalability?
You might be missing out on this extremely important aspect of the entire marketing funnel. Create a buyer persona based on your target audience, customize your website and create content accordingly.
If the content on your website feels relatable to the audience, chances are they will convert. And for that, you must take user demographics into account before publishing any form of content on your website.
3. Create a Marketing Funnel
As we touched on the importance of creating a buyer persona for online marketing, have you prepared a marketing funnel? If not, don’t shoot arrows in the dark but create a user journey from the very first page to the end page where you finally present the users with a CTA.
A professional SEO company in Dubai would always approach SEO with a proper funnel. Set clear objectives behind every blog post—which one is a nurturing one while which one will focus on the commercial aspects of your service—and perform internal linking of the respective posts and pages with each other where it makes sense.
4. Keep Investing in High-Quality Backlinks
Now please don’t get me wrong. By investing I don’t mean to say you should buy paid links. Instead, focus on creating content that automatically wins you links and referrals from other websites.
Statistics tell us websites that rank #1 on Google have three times more backlinks than the rest of the top 10 sites.
Guest blogging and creating a profile on relevant websites are other ways to create worthy backlinks. Time after time several studies have shown that websites with more backlinks tend to rank higher on Google. So make sure your website’s backlinks keep growing.
5. Create & Update Your GMB Profile
Nowadays a Google Business Profile is a key part of SEO strategy. It displays the location of your physical office, what it is about, your working hours, and the reviews of your customers.
You can also put down a post to notify the visitors about any new beginning in your business, it could be a new product or service you are offering, any major discount, special deals, etc.
Business websites ranking higher on Google have an optimized GMB profile, which sends significant traffic to the website on a daily basis and boosts credibility.
Add your primary keywords in the GMB descriptions and keep them updated 24/7 to ensure exemplary customer support.
6. Follow the Trail of Industry Experts
An overlooked aspect of SEO, taking the lead from industry experts is a great way to scale your business with organic SEO. Spy on your competitors and see what they are doing differently.
Every business ahead of you is doing something better than you, so you can replicate them or ideally outclass them with your superior strategy and implementation.
Tools like Ahrefs and SEMrush can perform competitor audits within a few minutes and give you insights regarding the areas in which you are falling behind.
7. Don’t Experiment or Change Strategy Fast
SEO is a complicated field. As an SEO services in Dubai, we know what works for everyone might not work for our client. There’s no one-size-fits-all approach to SEO.
But at the same time, you need to give time to a strategy or experiment before you are in a position to judge—-whether it can generate results in the future or not.
So stick to a strategy, observe its impact, and modify it if you are not satisfied with the results.
